• Group Brand Manager Tequilas Guadalajara
  • Brown-Forman in Guadalajara, Jalisco, Mexico
  • jobs
  • 3 weeks ago

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Quote from Hiring Manager

The Group Brand Manager position is pivotal and one of the most exciting ones in the Mexico Marketing organization since it establishes the strategic thinking behind each of our brand portfolio pillars.

Managing and coaching a team of highly capable and motivated Brand Managers as well as the relationship with various KSH, the GBM represents the beating heart of our marketing team, setting the tone when deploying all Brand Plans and their activities throughout the year.

Meaningful Work From Day One:
Build Brown Forman's integrated portfolio strategy for one of our strategic portfolio pillars - both high and low-proof.

The primary role of the Group Brand Manager is to collaborate and influence other key stakeholders and to lead its team of Brand Managers in accelerating the growth of their Brands in alignment with the country's strategic plan and... global brand strategies by developing robust portfolio/category/brand strategies and executing them brilliantly.

What You Can Expect:
• Active participation in the development of the Brown-Forman Mexico Strategy, while leading the implementation and rollout of each strategic portfolio pillar: Tequila's, Whiskeys and Ready To Drink's.
• Lead (alongside the Marketing Director), the development of strategic portfolio plans delivering the business ambitions; threeyear and annual brand and country plans with worldclass execution and clearly defined KPIs.
• Influence business leaders & key stakeholders across Mexico, LUCRA (LAR/Africa/Ukraine/CIS/Russia), EI (Emerging International), and Global Brand Teams, in order to align efforts in achieving brand(s) and country strategies.
• Lead a team of Brand Managers to build each brand and the full Portfolio. Considering the 8 pillars of the Brown-Forman Way of Brand Building framework to ensure profitable and sustainable growth, both in the short and long term.
• Work closely with Global Teams to influence the localization of branding strategies, packaging, and new product development.
• Alongside Revenue Growth Management, evaluate local market competencies and analyze pricing strategies/markdowns, etc. to develop the price strategy of the brand's portfolio, ensuring sustainable, longterm value growth.
• Lead and strongly influence the development of new products, packaging initiatives, brand extensions, and synergies across portfolios always aiming to deliver worldclass impeccable brand launches.
• Working with integrated marketing communications, global brand team, and customer marketing, oversees the development of the communication strategy and implementation of all brand and channel activation ensuring the brand is brought to life in an engaging, effective, and culturally relevant way. Champion new test and learn initiatives and share learnings and best practices with other markets.
• Identify, develop, and implement new marketing strategies to capitalize on consumption opportunities for brands within each portfolio.
• Integrated portfolio management and geographical prioritization in a highly competitive environment.
• Establish the basis for Mental and Physical Availability strategic initiatives driven by consumer insights. Lead deployment of these initiatives.
• Lead the development of effective brand positioning tools to increase brand equity.
• Responsible for developing the brandbuilding model and robust brand communication platforms, content, and consumer experiences in all their forms.
• Analyze, understand, and present relevant brand and business insights from sources such as Nielsen, Iscam, IWSR, consumer trackers, and relevant market/brand trends. It is capable of translating market information into actionable information.
• Foster a continuous process of analyzing results, identifying opportunities, proposing and testing new ideas, and strengthening the brandbuilding model.
• This position has P&L responsibility for the brand group/portfolio it oversees.
• As an active member of the marketing organization, help shape the direction and growth of the department, talent, and culture. Coach, train, develop, and manage a highperformance brand builders team.
• Identify alternative business opportunities to grow the established brand portfolio.
• Establish and agree on commercial strategies and objectives with the sales teams of all channels, strongly influencing the design of the commercial strategy, RTC, account segmentation, and selection, while navigating the implications of an own distribution market.
• Provide actionable data and insights to the IBP process to influence their forecasting.
• Superb control and budget management of its portfolio strongly influence the resource allocation process to ensure that the portfolio has the right level of investment and maximizes ROI.
• Select, manage, and procure the relationship and topline deliverables of local partner agencies (media
Guadalajara Jalisco Mexico


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