• Product Marketing Manager, IgniteTech (Remote) - $60,000/year USD Nairobi
  • Crossover in Nairobi, , Kenya
  • jobs
  • 3 weeks ago

jobs description

Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, IgniteTech. Have you got what it takes?

In the dynamic world of digital marketing, businesses are constantly challenged to effectively target and convert customers. Traditional methods often fall short, leading to inefficiencies and missed opportunities. Industry data shows that companies leveraging AI in their marketing strategies can achieve up to a 30% increase in conversion rates and a 25% reduction in marketing costs. Despite these potential gains, many organizations struggle to integrate AI effectively, missing out on the transformative power it offers.

IgniteTech is tackling this problem head-on by pioneering the integration of cutting-edge AI technologies within marketing strategies. We're not just automating processes; we're revolutionizing how marketing operates. By developing AI-driven marketing tools and experimenting... with the latest generative AI technologies, we are setting new standards for marketing effectiveness and customer engagement. This approach is exciting because it allows us to stay ahead of the curve, continually enhancing our marketing strategies and driving exceptional results.

This job is not about managing routine marketing campaigns or performing basic analytics. Instead, it focuses on the deep integration of advanced AI technologies to transform marketing practices at a granular level. You will develop, test, and optimize AI tools that automate key marketing processes such as customer segmentation, personalized marketing campaigns, and lead scoring. Ideal candidates are those who thrive on pioneering AI-driven solutions and enjoy the exploratory nature of this cutting-edge work.

In this role, you will be an integral part of our forward-thinking marketing team. You will analyze current strategies, design and develop AI solutions, and ensure their successful deployment. Your work will directly enhance our marketing operations, making them more efficient and effective. If you are passionate about transforming business processes and productivity through innovative AI applications, we encourage you to apply and join us in shaping the future of marketing.

What You Will Be Doing
• Develop AI-driven tools that automate key marketing processes, such as customer segmentation, personalized marketing campaigns, and lead scoring to enhance the precision and effectiveness of marketing strategies, aiming to increase engagement and conversion rates.
• Experiment with the latest AI technologies to discover new ways to enhance marketing strategies

Product Marketing Manager Key Responsibilities
• Enhance customer targeting and conversion through the use of generative AI tools

Basic Requirements
• Professional experience using HubSpot's advanced automation workflows and custom reporting features
• Professional experience using LLMs, such as ChatGPT, Gemini, or Perplexity to boost productivity
• At least 2 years of experience in a digital marketing role

About IgniteTech

If you want to work hard at a company where you can grow and be a part of a dynamic team, join IgniteTech!

Through our portfolio of leading enterprise software solutions, we ignite business performance for thousands of customers globally. We’re doing it in an entirely remote workplace that is focused on building teams of top talent and operating in a model that provides challenging opportunities and personal flexibility.

A career with IgniteTech is challenging and fast-paced. We are always looking for energetic and enthusiastic employees to join our world-class team.

We offer opportunities for personal contribution and promote career development. IgniteTech is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with Crossover

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $30 USD/hour, which equates to $60,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

What to expect next:
• You will receive an email with a link to start your self-paced, online job application.
• Our hiring platform will guide you through a series of online “screening” assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.

Important! If you do not receive an email from us:
• First, emails may take up to 15 minutes to send, refresh and check again.
• Second, check your spam and junk folders for an email from Crossover.com, mark as “Not Spam” since you will receive other emails as well.
• Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
• If all else fails, just reset your password by visiting https://www.crossover.com/auth/password-recovery if you already applied using LinkedIn EasyApply.

Crossover Job Code: LJ-5282-KE-Nairobi-ProductMarketi.001
Nairobi Kenya


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