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  • jobs
  • 1 month ago

jobs description

We are looking for a HoReca channel manager to develop the following:

Develop local channel insights & trends (eg. Competitor/ market/ categories and applications):
• Conduct thorough research on competitors, market trends, market pricing, relevant categories and applications and translate those/ feeding into actionable channel plans/ actions.

Execute a relevant & optimal portfolio in line with hero hero-focused assortment:
• Determine and optimize the relevant product portfolio (incl hero focused assortment, innovation & renovation initiatives) and align initiatives for product innovation and renovation to stay ahead in the market in line with the channel plan.

Local Channel plans (Marketing communication & activation):
• Translate FC Professional HoReca strategy into a Spain-specific 12Q plan, bringing global channel strategy and key jobs to be done towards OTIF execution with clear goal setting, KPIs, target group definition and evaluation.
• Customer Journey Mapping - map the... customer journey to identify touchpoints and optimize the overall customer experience.
• And manage A&P within budget and monthly phasing

Data-driven- decision making:
• Utilize data analytics to make decisions (most recent data available) and continually optimize marketing strategies (incl. 12q and Budget initiatives). Monitor key performance indicators (both leading and lagging) on key activities and adjust tactics accordingly for maximum impact
Barcelona Spain

salary-criteria

Apply - Brand Manager - HoReca Barcelona