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  • Chief Marketing Officer Bogotá
  • Medpack Group in Bogotá, Bogota, Colombia
  • jobs
  • 1 month ago

jobs description

About Us:
We are a small but rapidly growing cosmetics/skin care contract manufacturer located in St. Petersburg Florida USA. With expertise in the creation of high-quality products, we are constantly striving for excellence. Our state-of-the-art manufacturing, warehousing and laboratory facilities are the backbone of our operations. Supported by a team of dedicated professionals, we are committed to delivering unparalleled quality in every product we manufacture.

Responsibilities:
• Evaluate emerging market trends, business prospects, and market segments on both a global and local scale.
• Assess past performance of collections, categories and campaigns to improve marketing effectiveness and ROI.
• Analyze service quality and customer satisfaction.
• Assess potential partnership prospects.
• Establish and update policies and procedures for order fulfillment.
• Design business questions to be used for data mining and analysis.
• Develop a service recovery framework.
• Develop and... execute a roadmap for enhancing the functionality of the online store.
• Establish and enhance service operations.
• Cultivate, oversee, and evaluate the performance of relationships with technology vendors.
• Boost performance in ecommerce sales.
• Encourage service innovation.
• Generate ideas and strategies informed by datadriven insights and recommendations.
• Execute strategic and tactical ecommerce programs.
• Oversee and review operations and processes in ecommerce.
• Manage customer retention and loyalty programs.
• Manage sales, promotions, marketing, and social media campaigns and programs across digital platforms.
• Oversee the procurement and implementation of new technologies.
• Measure order fulfilment and customer satisfaction performance.
• Monitor and assess data mining and analytics tools.

Skills, Knowledge and Experience:
• Minimum 3 to 5 years' experience in a similar role
• Bachelors' degree in Digital Marketing or related field.
• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
• Confidence developing and overseeing retail and eCommercefocused digital marketing strategies.
• Excellent understanding of UX, web design, customer flow and web analysis.
• Confidence in traffic analysis, reporting tools and optimization.
• Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools.

Job Types:
Full-time, Contract, Part-time
Bogotá Bogota Colombia

salary-criteria

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