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  • Media Planner, Strategy New York
  • Zenith in New York, NY, United States
  • jobs
  • 1 month ago

jobs description

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business... Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

Overview:

We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor Strategy.

Role Objectives:
• Responsible for contributing to the development and execution of strategic approach and tactical plans across multiple brands
• Assist in development of RFPs and brief vendors
• Create and review plans based on a brief and ensure planned metrics are accurate
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Maintain stewardship of competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
• Prepare and update flowcharts and budget trackers
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
• Review and verify media buys to ensure proper execution

Qualifications
• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 1+ years of experience in media planning/strategy
• Agency experience highly preferred
• Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Vivvix, IMS, MediaTools, R/F and Optimization Software, Mbox, MRI/GfK, GWI, Google Suite
• Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Knowledge of local market planning, specifically terrestrial radio and OOH preffered
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants

Additional Information

Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/14/2024.

#LI-Hybrid

REQ # 24-1160
New York NY United States

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