• Sr. Brand Manager/Marketing Manager - Global Cosmetics Company Shanghai
  • Michael Page in Shanghai, , China
  • jobs
  • 1 month ago

jobs description

About Our Client

Global Company agent for many premiun cosmetics brands

Good foreign Company Culture

Job Description

1. Channel & Retail Marketing
• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Deepen channel customer development through CRM program activations.

2. Product Management
• Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all program for management reporting and feedback.
• Responsible for all... forecasting and sampling management for product launches and trade and retailer activities.
• Development and management of all product functions including product packaging, promotional sets.
• Management and tracking flow of product registration to ensure timely registration.
• Conduct market trend analysis, monitor competitors' moves and plan proactive actions
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with sales, training and visual merchandising team, with the aim to build brand awareness, recruit NEW customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Implement Door-by-Door plan for events and promotions; focusing efforts in key doors.
• Responsible for budget management for the channel marketing.

3. Brand Management
• Source potential brands / principals for adding to Luxasia's portfolio, both independently and with support from the Group/Regional Strategy & Development team
• Act as the country key contact to assigned business partners on any matters relating to the business/brands, serving as the link of communication between partners and internal teams
• Build and maintain strong relationships with business partners. Identify needs and requirement to achieve mutual satisfaction
• Resolve any issues and problems faced by the assigned business partners and deal with complaints to maintain trust and good relationship
• Work closely with Sales & Marketing team and Group/Regional Business Development in the development of full year strategic sales and executional plans across all sales channels for the country
• Maintain local Intelligence(ref Market Maker)- beauty market info, Luxasia market share, distribution universe vs Luxasia distribution, end consumers data * Proactively seek and develop local new business
• Review of commercial terms in contracts before legal review
• Continually review the P&L to ensure it is in line with agreed objectives at net sales and operating profit levels.
• Prepare regular reports of progress and forecasts to internal and external stakeholders as required including a quarterly update to the country Leadership Team on business issues and progress
• Maintain and update Corporate Presentation
• Preparation of presentation materials and data for management's overseas trip

The Successful Applicant

Passionate about beauty.
• Good business insights to the industry and strong business acumen.
• Strong understanding of the P&L of the business.
• Entrepreneurial
• Excellent communication and presentation skills.
• Good network with the media/ beauty editors.
• Proven sales driving skills through a team.
• Strong people management experience with the ability to motivate, inspire, coach and develop people.
• Good analytical skills, problem solver, self-starter.
• Proven track sales record in a target driven environment.
• 6-8 years of end-to-end brand management experience in the FMCG/ Retail industry.
• More than 3 years in a managerial capacity.

What's on Offer

Potencial career development prospects

Work life balance
Shanghai China


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