• Head of Content Valletta
  • Legend in Valletta, , Malta
  • jobs
  • 4 weeks ago

jobs description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

Legend - The Role

Legend is looking for a Head of Content to lead our content teams across multiple markets on our #1 ranked site in the casino affiliate world. Reporting directly to our Head of Gaming, this pivotal role will drive the overall content strategy, team expansion, and continuous optimisation of our platform.

What You'll Do
• Lead and manage SEO-focused content teams on our #1... casino site, overseeing NA, ES/LATAM, DACH, and EN Team Leads.
• Take ownership of the content strategy and collaborate with teams to define seasonal OKRs.
• Drive our team expansion by actively shaping and participating in the hiring process and supporting hiring managers.
• Optimise content workflow, ensuring team satisfaction and readiness to address high-priority fixes whilst developing an industry-leading velocity in content production.
• Collaborate closely with the on-page SEO team to empower your content teams to gradually take on more and more SEO discovery and optimisation themselves.

About You
• Proven leadership experience in the content arm of a media business, with gambling/casino as a core function, across multiple GEOs.
• Strong written/editorial skills with a focus on SEO and a good understanding of user-focused copy and persuasion tactics.
• Performance-focused, commercially savvy, and data-driven, with a track record of delivering impactful results (e.g., traffic, conversions, FTD, revenue).
• Excellent prioritisation skills, viewing tasks with an ROI lens and demonstrating the ability to measure, learn, and iterate for growth.
• Experience collaborating with other disciplines, particularly SEO, design, and product teams.
• A keen eye for studying competitors and benchmarking against best-in-class content in the industry.

It would also be great, but not essential, if you had:
• Experience uploading content across multiple CMSes

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we'll do all we can to support you
Valletta Malta


Apply - Head of Content Valletta