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  • Marketing Director Tel Aviv-Yafo
  • Miggo Security in Tel Aviv-Yafo, , Israel
  • jobs
  • 1 month ago

jobs description

Miggo is a young cybersecurity startup founded in 2023 to revolutionize the application security space. Miggo is bringing the first Application Detection and Response (ADR) platform to stop application breaches. Today, 80% of all cyber incidents happen in the application layer, however too many are being slipped by existing tools due to a blindspot to the actual application behavior. By using in-application runtime context, Miggo maps how applications actually operate in runtime, identifies high-risk application flows, pinpoints the weak spots, and provides real-time detection and response capabilities in the application layer.

We’re looking for a creative, self-driven and passionate Marketing Director to join our Israeli team and help us grow and reach new milestones. This talented individual will lead our global marketing activities, and be responsible for developing and executing Miggo’s brand and lead generation activities.

Key Responsibilities:
• Plan, develop and execute a... marketing strategy that communicates our value proposition to drive awareness and create demand. This will include messaging and positioning, product marketing, content marketing, digital marketing, advertising and communications.
• Drive the execution of the marketing plan through internal resources and outsourced functions
• Generate pipeline activity through organic and paid strategies
• Conduct competitive analysis and market research of ecosystem players and trends to inform effective marketing campaigns
• Evaluate and optimize our marketing strategies to meet pipeline and revenue goals on an ongoing basis

Required Qualifications:
• Prior experience as a marketing director in a cybersecurity company (prior experience as head of marketing in a young startup - advantage)
• Leadership skills with the ability to set and prioritize goals
• Proven abilities to translate customer needs and market demand into sharp and compelling messaging, content, and campaigns targeting the U.S. market
• Native English proficiency with strong written and verbal communication skills.
• An analytical and detail-oriented approach to challenges
• CRM platform fluency (Hubspot and Salesforce) for building and monitoring workflows and reports.
• Comfortable operating in a fast-paced, complex startup environment and managing multiple projects simultaneously
• Comfortable speaking directly with prospects, customers, investors, analysts, media and the community
Tel Aviv-Yafo Israel

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