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  • jobs
  • 3 weeks ago

jobs description

Objective:

Launch new products successfully.

Academic Background and Experience:
• Minimum 15 years of experience in pharmaceutical industry, with minimum 10 years spent in Brand Management.
• Handled complete gamut of marketing activities in Thailand (in Oncology/Hematology).
• Should have experience of product listing in the hospital (preferably in university hospitals at Bangkok)
• Must be Bachelor of Pharmacy or equivalent (MBA degree preferred)

Job responsibilities:

Responsibilities would include:
• Develop and institutionalize brand planning process and new product launch framework across Thailand.
• Should be able to engage KOL’s for experience generation and winning recommendations for product listing
• Utilize multiple sources of information (e.g. primary and secondary market research, advisory boards, competitive intelligence, field force, etc.) to uncover insights relevant to the development of brand strategy and tactical plans
• Develop KOL engagement programs and... ensure effective execution
• Work closely with Marketing Manager, Central marketing team and NSM to develop robust and cost effective marketing initiatives for mega brands and new product launches.
• Provide appropriate direction for effective implementation of planned launch strategy and promotional initiatives.
• Drive new product ideation for expansion of brand franchise. Conduct Primary & secondary research to explore opportunities for new brand creation in existing TAs and identify new categories to enter.
• Develop a performance matrix /KPIs to measure impact, reports results, and adjust plans accordingly.
• Work with KAM’s to ensure market landscape of products offered in Thailand are totally understood
Bangkok Thailand

salary-criteria

Apply - Brand Manager Oncology Bangkok