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  • 2 days ago

jobs description

IBSA Group
Are you passionate about bringing innovative healthcare solutions to a global market?
IBSA is seeking a driven and strategic International Marketing Manager to join our Corporate Strategic Marketing Team at our headquarters. In this role, you will play a key part in developing and executing marketing strategies across all IBSA's therapeutic areas, ensuring we achieve our international goals. Our ideal candidate is comfortable making impactful decisions and has robust verbal skills since this position requires a highly professional level of business communication with international stakeholders.
Responsibilities
• Obtain actionable information to feed marketing strategies. Monitor, analyze, and integrate available data sources on market trends, competitive activities, and customer behaviors.
• Develop and execute marketing strategies and tactics to support our affiliates (B2C) and distributors (B2B).
• Identify and prioritize product positioning and customer needs to develop... targeted marketing campaigns and drive product uptake and market share.
• Plan and execute complex events, managing logistics, budget, speakers, and participants, engaging an international audience, and creating an impactful experience.
• Maintain relationships and cooperation with other corporate functions (Medical Affairs, R&D, International Business Operations) ensuring alignment on any matters pertaining the products management and the marketing strategies.
• Build and maintain strong relationships with key opinion leaders, and other relevant stakeholders.
• In cooperation with the sales function contribute to the preparation and updating of sales forecasts.
• in consultation with the commercial function contribute to the definition and implementation of the commercial strategy of the Group's subsidiaries.
• Ensure that promotional activities are properly planned, coordinated and executed within the defined budgets.
• Ensure compliance with company policies, regulations, and guidelines.

Required Skills
• Master's degree in Scientific Disciplines
• Good understanding of marketing strategy, planning, and execution
• Solid experience in communication techniques
• Good analytical skills with an eye for detail
• 8+ years of Marketing experience in healthcare
• Good knowledge of spoken and written English

Preferred Skills
• Proven understanding of different markets and cultures
• Previous experience in International Marketing
• Focus on specific skills such as SEO, SEM, content marketing, social media marketing, and marketing automation. Ability to use these tools to create effective marketing campaigns and measure results.

Why IBSA?
IBSA is a multinational pharmaceutical company with a growing presence in over 90 countries with 17 subsidiaries, in Europe, China and the United States.
We boast an extensive product portfolio covering 10 therapeutic areas and we are one of the major players worldwide in the field of Reproductive Medicine and one of the world leaders in hyaluronic acid-based products.
We offer a dynamic and collaborative work environment where you can make a difference in the lives of patients worldwide.

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Zürich Switzerland

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