• Digital Content Marketeer Merelbeke
  • Basalte in Merelbeke, , Belgium
  • jobs
  • 1 week ago

jobs description

You are responsible for:

Content Strategy
• You conduct research to gain insight into the ideal target group and through which channels you reach them best.
• You develop the content plan and implement it in line with the marketing calendar and strategy.
• You think about online and offline advertising and the follow-up afterwards.

Copywriting & storytelling
• You create attractive and high-quality content for various purposes including landing pages, blog posts, mailings, advertisements,...
• You align the created content with the Basalte values and style.
• You optimize the content based on SEO (= Search Engine Optimization).

Social Media
• You manage and maintain the various social media platforms.
• You set up campaigns and monitor and optimize performance.

Content Distribution
• You activate content through different channels to reach the selected target group.
• You write and distribute newsletters and manage the marketing automation flow.

• You work closely... with the graphic designer to make the content visually attractive and with the product marketer to ensure correct, product-oriented content.
• You share content with sales colleagues and inspire them to get started with this information
Merelbeke Belgium


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