• Product Marketing Manager Port Melbourne VIC
  • PlaySide Studios in Port Melbourne VIC, , Australia
  • jobs
  • 2 days ago

jobs description


As Product Marketing Manager, you will lead and be primarily responsible for delivering world class global marketing and communications planning for PlaySide brand, with a focus on third-party publishing partner titles.

Reporting to the Head of Marketing & Communications, you will have a proven track record of developing, and managing best-in-class marketing and communications strategy and execution, and working collaboratively and cross-functionally within a broader marketing and communications team environment, to drive brand success and deliver on business objectives.

Key Responsibilities:
• Create and own the product marketing plan for PlaySide games, drive product positioning, target market analysis, competitive analysis, creative development and production, consumer event strategy, media planning, and the go-to-market strategy to deliver high-value marketing initiatives that connect and resonate with global audiences.
• Identify areas of market opportunity across... all PlaySide and key partner franchises, encompassing both new release and live services, that will drive player and revenue growth.
• Provide effective market insight and knowledge to ensure due consideration within both game and global marketing planning.
• Drive creative development and distribution of marketing assets, including in-game, social, app stores, video content, and other marketing collateral.
• Identify and manage international vendors to create culturally and contextually relevant content and campaigns, catered for both global audiences and key focus markets.
• Co-ordinate and evangelise key beat plans with wider internal and external stakeholders, working with relevant cross-functional teams.
• Foster a close working partnership with the communications, community, and other PlaySide business divisions to drive world class, cross-functional collaboration, and successful multi-channel product marketing communications.
• Management of marketing budgets to deliver high-value, KPI driven marketing campaigns.
• Identify key talent and influencers within relevant gaming spaces, foster strong relationships with partners in this space, and deliver successful campaigns within these environments.
• Explore opportunities for relevant sponsorship integration and work directly with the broader marketing & communications team to drive successful campaigns in this space.
• Execute performance marketing initiatives to drive product adoption and usage rates by creating a measurement framework to enable ROI positive outcomes.
• Deliver strategic oversight and delivery of successful content on owned social channels, and provide detailed reporting on performance on a regular basis to relevant stakeholders.
• Own accountability for achieving business and marketing objectives, and showcase effective prioritizing of workflows and projects.
• Manage internal and external relationships with game development, art, design, communications, and influencer teams and agencies, write creative briefs, and oversee asset production with internal and agency partners.
• Research and monitor competitive landscape, with a focus on gaming, (e)sports, media & entertainment news, and other industry leaders, and share learnings, insights and best practices with the broader Marketing & Communications team, and key internal stakeholders regularly.

What you bring to the role:
• Experience in consumer or digital marketing experience
• Experience in games marketing, product marketing, creative, digital content strategy
• A deep understanding of YouTube & Twitch
• Analytic and data driven
• Strong PowerPoint and Google Slides experience
• Ability to manage multiple projects at once
• Strong team player, with strong verbal and communication skills
• Self-starter and motivated to work within a fast-paced environment
• Building programs that map to business goals, demonstrate audience insights and showcase creative excellence
• Experience managing agencies and contractors, ensuring quality of output and clarity of roles and responsibilities
• Experience building relationships and managing talent and influences, and coordinating effective influencer strategy and campaigns

Bonus Points:
• In-depth understanding and experience launching games on Steam
• Passion for data and consumer insight driven decision making.
• Passion for gaming, lifestyle, pop-culture, and the entertainment industry.
• Deep understanding and knowledge of relevant marketing, communications and social reporting tools
• Experience in driving strategy, and managing teams and agency partners, with a global marketing and communications remit

What we offer here at PlaySide:
• Playdays - an additional 5 paid days off per year to do something you love.
• Incredible studios based in gorgeous Port Melbourne, right next to the city and many public transport options.
• Industry leading Parental Leave benefits.
• Employee Assistance Program to support mental wellbeing.
• Mentoring. We're agile and fast growing, giving plenty of chances for you to grow in your role.
• Half price state of the art Gym access! (right next door) - you can wear your free PlaySide Swag!
• Social events! Including Games night, karaoke nights, Movie Nights (We hire out the cinema!), group activities and food trucks! Just as some examples!
• Relocation allowance, if you move to one of our head offices.
• The chance to work on some of the most exciting projects, with the most incredible companies in the world - just take a look at our website
Port Melbourne VIC Australia


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