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  • Email Marketing Associate Colombo
  • George Bernard in Colombo, , Sri Lanka
  • jobs
  • 3 days ago

jobs description

• Develop engaging email templates and materials that adhere to brand standards and target audiences preferences
• Plan execute and analyse endtoend email marketing campaigns using Adobe Experience Manager
• Create and apply strategies for segmentation personalisation and A/B testing to enhance campaign outcome effectiveness
• Construct and uphold automated email sequences to facilitate a seamless customer experience
• Implement lead nurturing programmes to enhance engagement and conversion rates
• Administer and categorise email databases to facilitate communications that are both personalised and directed at specific groups
• Perform comprehensive testing on email campaigns to guarantee consistent performance across multiple devices and email platforms
• Closely engage with various team members including designers and marketing strategists to ensure alignment between email campaigns and overarching marketing objectives

Requirements
• Open to work during UK or US business hours
•... Bachelor s degree in information technology marketing communications or similar area of study
• 24 years of practical experience in crafting and disseminating emails through platforms such as Adobe Experience Manager Pardot Salesforce Marketing Cloud (SFMC) and Marketo
• Proven experience in developing and executing successful email marketing campaigns
• Proficiency in the use of marketing automation tools strategies for nurturing leads and techniques for effective market segmentation
• Expertise in leveraging HTML/CSS to design and customise email templates
• Comprehensive understanding of email marketing best practices encompassing deliverability engagement metrics and adherence to regulatory compliance
• Solid oral and written English to ensure effective communication
• Effective interpersonal and teamwork abilities to successfully collaborate with various groups
• Knowledge/interest in capital markets funds and asset management (preferred)

Open to work during UK or US business hours Bachelor s degree in information technology, marketing, communications or similar area of study 2-4 years of practical experience in crafting and disseminating emails through platforms such as Adobe Experience Manager, Pardot, Salesforce Marketing Cloud (SFMC) and Marketo Proven experience in developing and executing successful email marketing campaigns Proficiency in the use of marketing automation tools, strategies for nurturing leads and techniques for effective market segmentation Expertise in leveraging HTML/CSS to design and customise email templates Comprehensive understanding of email marketing best practices, encompassing deliverability, engagement metrics and adherence to regulatory compliance Solid oral and written English to ensure effective communication Effective interpersonal and teamwork abilities to successfully collaborate with various groups Knowledge/interest in capital markets, funds and asset management (preferred
Colombo Sri Lanka

salary-criteria

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