• Associate Marketing Director Shanghai
  • Roche in Shanghai, , China
  • jobs
  • 1 week ago

jobs description

The Position

• Set up marketing plan and strategy based on the analysis and research of market data
• Execute marketing plan in a correct direction through timely cross-functional collaboration and customer


Marketing & Product Management

Keep regular academic visit to TAEs and HCPs. Enhance the recognition and reputation of the Roche

• Plan, allocate and implement annual marketing plan
• Conduct market research to understand market, competitors, brand positioning
• Work closely with Corporate Strategy Planning, SFE and Sales Leaders to optimize CRM as well as sales

strategy & road map
• Contributes to Sales Force training on Product, product positioning and key messages
• Attend regular sales meeting and joint call
• Lead CBT and Cross functional team to integrate internal resources to make brand decisions and

facilitate successful launch, drive the implementation of the tactic

Financial Management
• Allocate and Manage sales budget to maximize... ROI
• Develop, maintain and report on Sales forecasts

Performance Management

Illustrate company business strategy, set working objective and promotion task, motivate team to

ensure business development

Build cooperative and collaborative team spirit to align well with company’s culture

Team Management

Provide leadership, coaching, mentoring, direction to staff, including hiring, manpower allocation,

performance management, training, and professional development

Lead team to work closely and collaboratively with cross functions to combine resources, and drive win-

win solution.

Manage turnover, develop high potential employees and provide career development opportunities for


Change Management
• Initiate creative platforms and transform business model to build competitive advantage
• Lead team adapt to change and drive business results under new environment
Shanghai China


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