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  • Group Marketing Head of Brand and Product Cape Town
  • Robert Walters in Cape Town, , South Africa
  • jobs
  • 2 days ago

jobs description

Robert Walters South Africa

Duties & Responsibilities

This senior leadership position is based in the vibrant city of Cape Town. The successful candidate will lead a high-performing marketing team within a fast-paced, rapidly growing fintech business. This is an exciting opportunity to establish and maintain a strong brand presence in the global fintech market.
• Pivotal role in shaping global brand identity
• Opportunity to lead a high-performing marketing team
• Chance to make a significant impact in the global fintech market

What you'll do:

As the Group Marketing Head of Brand and Product, you will be instrumental in shaping our client's global brand identity. You will develop and execute a comprehensive brand strategy that aligns with customer journeys across all touch points. Your role will involve leading the creation of tailored go-to-market strategies for new markets and diverse customer segments. You will oversee targeted marketing campaigns aimed at maximising brand... visibility in specific expansion regions. Additionally, you will foster a customer-centric culture within your team, ensuring alignment with the customer journey at every stage.
• Develop and execute a global brand strategy that caters to specific needs and preferences of target markets
• Lead the creation of go-to-market strategies tailored to new markets and diverse customer segments
• Oversee marketing campaigns targeted at specific expansion regions to maximise brand visibility
• Lead digital strategies that resonate with the cultures and preferences of new markets
• Foster a customer-centric culture within the marketing team, ensuring alignment with the customer journey
• Present insights and recommendations enabled by strategic thinking, technical knowledge, and strong communication skills
• Ensure appropriate financial management, funding, budgetary provisions, and control procedures are in place for area of responsibility
• Build and maintain effective business relationships with key stakeholders to manage service delivery in line with business expectations and requirements

What you bring:

The ideal candidate for the Group Marketing Head of Brand and Product role will bring a wealth of experience in marketing within the financial/fintech industry. You will have a proven track record of strong leadership and team management, with a focus on developing high-performing marketing teams. Your expertise in market expansion strategies, particularly in entering new regions and international markets, will be crucial to your success in this role. A deep understanding of the fintech industry, financial services, and digital banking is essential, as is proficiency in developing go-to-market strategies, product positioning, and product marketing campaigns.
• Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
• Minimum of 8 years progressive experience in marketing roles within financial/fintech industry
• Strong leadership and team management experience, including leading and developing high-performing marketing teams
• Proven experience in market expansion strategies, including entering new regions and international markets
• In-depth understanding of the fintech industry, financial services, and digital banking
• Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns
• Proficiency in budget planning and allocation, ensuring efficient resource utilisation

What sets this company apart:

Our client is a rapidly growing fintech business that values innovation, collaboration, and customer-centricity. They offer an exciting work environment where you can make a significant impact. Their commitment to continuous learning and improvement creates an environment where you can grow and thrive professionally. They value diversity and inclusivity, fostering a culture where everyone's contributions are valued and respected.

What's next:

Ready to take the next step in your career? Don't miss out on this exciting opportunity!

Apply today by clicking on the link
Cape Town South Africa

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Apply - Group Marketing Head of Brand and Product Cape Town