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  • Brand Manager, SafeAir - Surgical Technologies, Europe Freiburg im Breisgau
  • Stryker in Freiburg im Breisgau, , Germany
  • jobs
  • 3 days ago

jobs description

Why join Stryker?

We are proud to be named one the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting

Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards not to mention various social and recreational activities, all of which are location specific.

Know someone at Stryker?

Be sure to have them submit you as a referrral prior to applying for this position. Learn more about our employee referral program

Why join Stryker?

We are proud to be named one the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting

Our total rewards package offering includes bonuses, healthcare, insurance benefits, wellness programs, as well as service and performance awards not to mention various social and recreational... activities, all of which are location specific.

Who we want :
• Hard-working winners . Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers . People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators . People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

Stryker’s Surgical Technology (ST) Business Unit offers market leading solutions that protect nurses and surgeons from serious hazards in the OR as well as delivering sustainable solutions that disrupt long-standing ways of working.

Our portfolio features Surgical Smoke Evacuation for electrosurgery alongside innovative Waste Management solution. Further details can be found by clicking on this link :

As SafeAir Brand Manager, Europe, you will drive market share growth through the formulation and execution of effective, strategic, marketing plans.

You are the European brand expert who sets strategic direction and ensures execution for portfolio growth through the development of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement initiatives.

This role will report to the Senior Manager, OI / ST Europe and can be based in any of our European locations : we offer great workplace flexibility with a hybrid work model.

What you will do :

In alignment with global strategy, you will take the ownership of shaping the strategy for our SafeAir product portfolio in Europe to achieve required growth, profit, and market share targets

You will understand what customers value in relation to our SafeAir portfolio and use these insights to development value based, scalable strategies

You will work closely with local Marketing teams in leading downstream execution to drive market share gain, while also contributing to upstream marketing initiatives to ensure product and business development projects

You will create / distribute scalable assets, tools, marketing campaigns and best practices.

You will develop trust and strong relationships with the European ST Leadership Team, Local Marketers, Sales Teams, internal stakeholders, and key customers (KOLs).

You will take the lead in developing KOLs for the SafeAir portfolio

In collaboration with the broader European Central and Local Marketing teams, you will drive the creation of the Annual Marketing Plan (AMP) and portfolio roadmap

You will partner with the local ST Leadership and Marketing teams to drive forecast accuracy and build strong relationships with supply chain partners to develop an appropriate demand plan

You will define and execute regional product life cycle management (PLCM), including phase-in (launch) and phase-out of products

You will provide regular analysis of SafeAir business performance, brand perception, marketing activity impact and other drivers of future brand performance.

You will understand the financial performance and key metrics of your portfolio and communicate accordingly.

You will manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights.

You will partner with divisional resources to develop the portfolio through new product development, line extensions, and M&A activity with support from manager.

Partner with our Government Affairs and Market Access teams identify, create and execute programmes that will contribute to growth of the SafeAir Brand

In partnership with Education Manager, identify internal training needs and create relevant content and training programs

Collaborate with other divisions of Stryker to drive growth and deliver enhanced customer value

Minimum Qualifications (Required) :
• Bachelor’s degree required
• 8+ years of work experience required

Pr eferred Qualifications :
• 5+ years of experience in Medical Device or marketing / sales
• Strong analytical and problem-solving skills
• Ability to manage multiple projects within established timelines
• Proven track record in leading successful marketing projects (incl. marketing plans, product launches and campaigns, etc.

that result in above market growth and delivery of financial commitments
• Persuasive communication skills in the absence of organizational authority
• Proficient in navigating complex interdivisional procedures and policies
• Excellent presentation and interpersonal communication skills

What We Offer :

Flat hierarchies and responsibility. Through flat hierarchies, we strengthen the initiative and willingness of our employees to take over responsible tasks

We grow talent. At Stryker we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement

Team spirit & engagement. We create engaged and inclusive teams that encourage colleagues to share their diverse perspectives and opinions
• Car customized and including all services & fuel card
• Phone Apple iPhone
• Laptop and full technical equipment

Recognition of your performance. At our company, outstanding individual and cross-functional team performance is rewarded.

Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.

Promoting work-life balance through flexible working hours. We offer an appealing and flexible working hours model to accommodate individual life situations.

Know someone at Stryker?

Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program at

About Stryker Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better.

The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes.

Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at

Last updated : 2024-05-11
Freiburg im Breisgau Germany

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