• Brand Manager (m/f/d) Competitive Intelligence & Patient... Wiesbaden
  • Abbott in Wiesbaden, , Germany
  • jobs
  • 1 week ago

jobs description


Abbott is a global health care leader , creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

In Germany, Abbott has more than 4 ,000 employees working in manufacturing, research and development, logistics , manufacturing, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge , Wetzlar , Eschborn , Cologne, Jena and Hamburg.

W orking at Abbott

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:
• Career development with an international company where you can grow the career you dream of
• An attractive benefits package ( e.g. attractive Abbott Pension Plan , a company bike, employee stock purchase program)
• A company r ecognized as a great place to work in dozens of countries... around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
• A challenging position in a fast-growing crisis independent industry
• To become part of a dynamic, highly educated, highly skilled, and motivated team
• Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
• Multi-national environment, where we foster the development of our talents within the enterprise

The Opportunity

This position works out of our Wiesbaden location in the Abbott Diabetes Care - Abbott GmbH. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Your Tasks:
• Lead the local Competitive workstream across Germany: Coordinate leaning plans and activities with other commercial functions like Commercial Excellence, Sales and Market Access to create a knowledge hub on competitive intelligence in Germany
• Spend significant time analyzing competitive activities and behavior looking at various sources (Market Data/Research, Social Listening, Industry events, Stakeholder connects) and develop reports and recommendations to strengthen brand plans across product, pricing, promotion, distribution, etc.
• Manage new product introductions and act as product/project manager for certain product lines/patient segments in close collaboration with multifunctional teams and Agencies
• Develop and execute local marketing strategies, tactics and assets with focus on patients & caregivers to realize communication and commercial objectives
• Run brand analytics for the marketing department and issue reports and recommendations to enhance the effectiveness of marketing activities
• Coordinate and successfully manage key vendors, Agencies and respective budgets to ensure project success
• Closely collaborate and network across Marketing stakeholders (HCP Marketing, Media, Digital, CRM, Events..), crossfunctional commercial teams (Commercial Excellence, Sales, Market Access…) as well as EMEA/Global functional ressources
• Ensure that all activities are performed in compliance with quality system requirements

Your Qualification:
• A Bachelors/Masters degree in business, marketing and/or consulting/data analytics/market research, or some other degree where you learned the skills required in this work
• Experience in Competitive Intelligence (Monitoring, setting up CI reporting/processes, suggesting activities to counter / preempt competitor behavior)
• 3-5 years of experience in brand/product management, business consulting, data analytics/research, or an equivalent field
• Experience or interest in brand management/marketing in a customer facing industry with a strong digital footprint
• Experienced in leading and managing complex projects in a fast-paced matrix organization
• Strong strategic/analytical skills and structured thinking, comfort with data analysis is needed
• Strong Project Management skills
• Fluent in German and English

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life . Abbott is an Equal Opportunity Employer, committed to employee diversity.

We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.

Connect with us at www.abbott.com , on LinkedIn at https://www.linkedin.com/company/abbott-/ , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: ADC Diabetes Care

LOCATION: Germany > Wiesbaden-Delkenheim : G20


WORK SHIFT: Standard

TRAVEL: Yes, 20 % of the Time


Wiesbaden Germany


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