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  • 2 weeks ago

jobs description

The Brand Manager is responsible for adapting and executing the brand's marketing strategy (360° marketing) on the German and Austrian markets. This position reports directly to the local Head of Marketing. In this role your main missions will be: Translate the brand's global marketing strategies and campaigns into marketing and sales plans and tactics to fuel brand growth in the region. Lead and execute the brand's marketing and communications plan to ensure brand objectives are met. Identify the optimal marketing mix for the brand. Manage the creation, monitoring and reporting of the marketing plan and budget. Take care of the best brand presence digitally and at the POS (VM, SiS, displays) Ensure the proper implementation of seasonal visual merchandising plans, in line with brand guidelines. Provide feedback and influence marketing strategies. Communicate regularly with the brand marketing team at group level regarding challenges, opportunities, and progress within the territory... Guide external partners and agencies (Media, PR, Influencer). Collaborate closely with the sales team, visual merchandiser team and business analysts. Degree in sales, marketing, or related field. 3 to 5 years' marketing experience in fashion, luxury goods, accessories, or cosmetics. Affinity for branded, fashionable, trendy and luxury products (watches and jewellery) Experience in Digital marketing, OOH and TV plannings, PR and influencer relations Good understanding of business challenges (Omni Channel approach) and ability to lead transformation projects. Always up to date regarding relevant marketing trends and new tools Good contacts to the influencer, PR and agency branch are nice to have. Strong interpersonal, communication and collaboration skills. Ability to work independently. Ability to manage multiple priorities in a fast-paced environment. Solid knowledge of MS Office Fluency in written and spoken business English and German. Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws. Movado Group was originally created in 1961 as the North American Watch Company. Its founder, Gedalio Grinberg, was a refugee from Cuba who quickly became a legend in the watch industry. Pioneering the luxury watch business, Grinberg gained acclaim through his many widespread accomplishments, including his contribution to building the Piaget brand, the rescue and revitalization of the Movado brand and his efforts to rally Swiss forces during the quartz crisis of the 1970s. Gedalio Grinberg laid the foundation for what has become, under the successful leadership of his son, Efraim Grinberg, a $500+ million watch company. Today, Movado Group is a major player in the watch industry worldwide, offering exciting career opportunities and a strong portfolio of ten widely respected brands: Movado, EBEL, Concord, MVMT, Olivia Burton, Coach Watches, HUGO BOSS Watches, Lacoste Watches, Tommy Hilfiger Watches and Calvin Klein Watches. As our brands expand globally, our employees continue to enjoy the rich experience of a small company environment, with hands-on involvement and exposure to many different aspects of the business. From Product Development to Supply Chain operations, our employees can learn the inner workings of the industry, while growing within the organization. We currently own and operate over 50 Movado Company Stores that offer exceptional value on products from all our fine watch brands. With strategic locations nationwide, this retail division supports our brand image and increases sales for our company. A successful global corporation, Movado Group employs over 1,100 people worldwide. Our corporate headquarters are in Paramus, New Jersey. We have manufacturing facilities in Switzerland and the Far East, and regional offices in France, Germany, the United Kingdom, China including Hong Kong. We enjoy a strong international presence as a leader in the watch industry. From fashion to luxury, our distinctive and diverse brands offer a wide range of growth opportunities. Join the Movado Group team and work for the best brands in the market, while becoming a part of a world-class organization
Hamburg Germany

salary-criteria

Apply - Brand Manager Hamburg