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  • jobs
  • 1 month ago

jobs description

Strategically evolve, deliver and enhance the brand and marketing communication strategy for one of Melbourne's most loved urban restaurant brands.

Who is our client

Our client is a Melbourne food success story that was borne out of a love of urban pop culture and the idea that food can be a uniting force that brings people from all walks of life together.

As a now, well-established part of the Melbourne food scene with over 15 locations, they are investing in the next phase of growth as they look nationally to unite all in the name of great food, fun and unique pop inspired experiences.

The Role:

The Marketing Manager will be crucial leader who drives a strategy to diversify our clients unique food offering across Australia. Working directly with the founder and advisory board, you will form part of the senior leadership team to deliver urban inspired marketing initiatives in keeping with the brand ethos.

With a focus on social, paid and local marketing activity, you will... create a holistic marketing strategy that aligns with the overall commercial growth vision of the group. Concurrently, day-to-day you will ensure increased visitation to each unique location and partner franchisee and restaurant leaders to deliver a message that connects with local clientele.

This hands on role will suit a strategic, outcomes focused marketer possessing well-rounded skills across Social, Digital & Performance marketing. You will be inspired to scale a group committed to uniting people with great food.
• **Applicants seeking part time roles would also be considered***

Key Responsibilities:
• Develop and execute the brand strategy across all communication channels
• Leverage and enhance existing brand guidelines and tool kits for new restaurant openings
• Drive visitation with well crafted messages across social, owned and performance channels
• Partner with agency teams to deliver unique PR activations with globally recognised talent
• Drive local area marketing activity in partnership with franchisee and restaurant leaders
• Collaborate with the senior leadership team to develop long term brand/marketing strategies

What’s on offer:
• Make meaningful impact with a rapidly growing Melbourne success story across Australia
• Work closely with an experienced leadership team to deliver holistic commercial outcomes
• Flexible working conditions with a CBD base
• Strategic voice to deliver on a unique vision
• Ability to make decisions at speed to drive outcomes
• A competitive base salary with performance-based incentives

What we are looking for:
• Established marketing, brand and social media expertise and skills within retail/hospitality industries
• Proven track record of developing/executing strategies across social, owned, paid and performance channels
• An ambitious, proactive and ‘disruptor’ mindset to deliver innovative results
• A hands on style with agility to think strategically as required
• Excellent presentation and stakeholder influencing skills
• An eye for detail with the ability to think laterally in a commercial and strategic manner
• An entrepreneurial flair with a passion for innovation
• Experience within the franchise food industry, highly advantageous

If this sounds like you, apply now as we’d love to hear from you.

hireQ and its clients are equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process
Melbourne VIC Australia

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Apply - Marketing Manager Melbourne VIC