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  • 1 month ago

jobs description

Role Purpose:

To work across the Marketing team to deliver VisitAberdeenshire’s marketing and communications activity and report on performance.

Principal Duties and Responsibilities:

The Digital Marketing Executive will be expected to:

Content production & administration
• Proactively identify relevant content (source, commission, create, and repurpose) for all VisitAberdeenshire digital platforms.
• Support with production of campaign assets where required.
• Support with proof reading of all VisitAberdeenshire materials where required.
• Day to day administration of VisitAberdeenshire content hub and assets.
• Develop and deliver quarterly content plans in line with the annual marketing plan and agreed themes.

• Work with the Marketing Manager to ensure the website is fit for its purposes, and suitable for the organisation’s various audiences, including the creation of bespoke landing pages.
• Maintain good working relationships with the organisation’s external website... developer, as main point of operation contact.
• Ensure website content is accurate, current, and relevant.

Social Media
• Develop and deliver social media plan in line with the annual marketing plan and agreed themes.
• Administration of the organisation’s identified consumer social media accounts.

Reporting and data administration
• Gather, collate, and analyse data and information on social media and website performance.
• Act as data protection lead for Marketing and Communications team.
• Utilise CRM to record and track marketing activity with industry.
• Produce reports on activity as required.
• Ad-hoc administrative support to the Head of Communications for press trip travel and itineraries.

The post holder will also be expected to:
• Act in accordance with any and all company processes, including quality, health, safety and environmental.
• Take a proactive stance to achieving set objectives with a solutions-led approach to overcome the unexpected.
• Takes responsibility and ownership for own performance, development and behaviour, learns from successes and failures and sets high expectations.
• Play an active part in the development of the VisitAberdeenshire team, including coaching and mentoring team members appropriately to support their continued development.
• Maintain high levels of communication and dialogue with internal colleagues, external partners, and stakeholders.
• Build and maintain an understanding of the local tourism industry.
• Manages time and resources effectively, prioritising efforts according to organisation goals.
• Undertake any other duties that may be required in order to ensure the smooth running of the organisation.

Key competencies include:

Communication • Organisational skills • Attention to detail • Creative writing
Aberdeen UK


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