• Clienteling & CRM Campaign Manager (LOEWE) Tokyo
  • LVMH Japan Group in Tokyo, , Japan
  • jobs
  • 3 days ago

jobs description

Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.

The position
It’s an exciting time to join LOEWE as we are experiencing a period of rapid growth. You will be part of the team that is... responsible for designing the best client experience and growing the VIC portfolio for LOEWE Japan.
This position plays a critical role within LOEWE Japan’s growth strategy for the next few years. You will be a pivotal position in which you will analyze, plan, implement & navigate all clienteling actions by the retail team. We’re looking for a candidate equipped with both a strategic mind and strong value towards action. This role reports into CRM & Clienteling Senior Manager & will have 2 head counts (1 Digital CRM Assistant Manager & 1 contractor) as his/her direct report.

Key Qualifications:
Basic Qualifications
• 5 years+ experience in luxury fashion business, ideally in CRM, Merchandising or Training
• Proven record of cross-functional collaboration and success
• Experience in identifying client segments, implementation or planning of campaigns toward existing clients
• Experience in assessing & analysing store KPIs & client portfolio
• Experience in working closely with store managers is a plus
• High proficiency in excel & powerpoint
• High attention to detail and ability to manage multiple, competing priorities simultaneously
• Excellent verbal, written and interpersonal communication skills both in Japanese and English

Preferred Qualifications
• Excellent Planning Skills: Able to understand the larger business strategy, analyse current customer data, and design a most effective approach
• Agile & Action-focused : Get things done across boundaries by building constrictive and effective relationship.
• Dealing with ambiguity: Able to cope with the change effectively and decide and proceed without having the total picture
• Problem Solving: Define and analyse, solve the problem with effective/creative solutions timely and proactively. Able to see/identify hidden problems/issues.
• Interpersonal and Communication skills: Get messages across that have the desired effect in both Japanese and English
• Passion for fashion and leather goods is a plus

Roles & Responsibilities
• CRM Campaign Planning & Executions
o Plan, segment & implement CRM campaigns to stores, with the help of HQ teams & Japan retail
o Track store by store CRM performances & provide tailored solutions & approaches. Visit & train stores as needed.
o Work with Client Events Manager to support the segmentation & invitation, and post-visit side of actions relating to client events
o Work in collaboration with cross-functional teams to synchronize the CRM actions with seasonal 360 campaigns to maximum results
o Produce CRM & clienteling post-campaign reports
o Develop a growth plan with CRM Senior Manager & Retail team for VICs and appointment-based sales.
o Connect with each store to understand their pain points & support their growth opportunities around clienteling
o Generate client performance reports for key campaigns, etc.

• Client Advisor App/Tools Implementation
o Work with HQ teams & Retail Excellence team in finalizing the specifications for the new MyLOEWE app / CRM features, to make sure it is usable & effective for all the stores.
o Work with HQ team & Retail Excellence team on managing roll-out & training plans around the client advisor App.
o To stay on the look out for any competitors’ advancements in clienteling digital tools.

• CSC CRM Campaign Planning & Execution (future)
o Implement clienteling/CRM programs to CSC
o Develop a bespoke plan, segmentation and campaign for CSC teams to actively generate sales through high-potential clients.

University degree or equivalent


Working Hours:
勤務時間:9:30-17:30(休憩1時間) フレックスタイム制、在宅勤務週2日可能

Compensation and Benefits:

Tokyo Japan


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