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Job description:Job Title: Assistant Manager, Customer Marketing, Upper GulfWork Location: Kuwait City, KuwaitJob Type: Full Time Your Role:The role drives the Consumer & Customer Marketing agenda across the Upper Gulf (Kuwait, Qatar, Bahrain) with the execution of the Price, Promotions, and Mix levers to fully optimize the Trade Spends to unlock growth and profitability. Additionally, the role will business partner the Upper Gulf Customer Development Head. Key Responsibilities:Provide critical input from a Shopper and Customer lens to Consumer Marketing & Customer Development.Support development and lead execution of the Category-Channel Strategy.Develop and lead differentiated Shopper Execution plans in markets.Define the In-Store KPI s for the Customer Development Teams in markets.Execute the Customer & Shopper insights for assigned markets and channels.Translate insights into business-building opportunities with customers & channels.Actively participate & responsible for relevant... inputs as part of the monthly Integrated Business Planning cycle.Lead the Trade Promotion planning & execution across assigned markets & channels with Customer Development.Plan, build, maintain, and execute the Promo Activation Calendar for assigned markets.Execute the aligned Pricing Strategy across markets, channels & customers.Define and monitor the leaflet pricing for Trade Promotions.Lead and maintain the Grey Model across different markets basis the aligned strategy.Regular performance analysis of Trade Promotions through Sell-In & Sell-Out data.Partner and provide input to the Consumer Marketing teams for Innovation projects.Partner and provide input to the Customer Development teams with plans to unlock growth aligned with our objectives.Lead the monitoring of the Trade Spends activities at a monthly level across Arabia.Engage distributor and customer partners for annual Joint Business Plans.Partner the central Shopper Marketing team to execute all Shopper Activations across channels & customers in Upper Gulf.Ensure execution and compliance of defined planograms based on shopper decision trees.Oversee the production and delivery of Point of Sale and Activation toolkits to field teams.Drive the Perfect Store execution of KPI s with the Customer Development teams across customers & markets.Develop compelling Trade Selling Stories with the Customer Development teams to drive business objectives.Trade visits across customers and channels in assigned markets.Responsible for full Profit & Loss ownership for assigned markets. Stakeholder Management and key interfaces:Consumer MarketingCustomer DevelopmentFinanceAgency PartnersDistributorsKey Customers Skills and Experience:Bachelor s degree in Business Administration/ManagementAt least 4-5 years of experience in a similar capacity or Trade Marketing role in FMCG industry.Business Partnering: Lead the Consumer & Customer Marketing agenda in Upper Gulf to drive detailed inputs from a planning perspective and ensure execution excellence on-ground from the Customer Development Teams. Responsible for bringing timely visibility on performance and market, channel issues for quick resolution. Partner with the Customer Development lead and collaborate with Central Teams. Additional responsibility also includes ensuring flawless Shopper & Trade executions and compliance to fundamentals.Strong reporting & analytical skills, including understanding how to set and manage performance metrics.Ability to forge strong relationships with key stakeholders across departments.Demonstrated initiative and ability to self-direct projects.Strong negotiation & influencing skills with key business partners. Strategic thinker and willing to challenge the status quo.Must have problem solving skills and be results oriented, keeping the customer in mind.Delegate tasks, motivate team and manage stakeholder priorities in a deadline-oriented environment.Should be creative, inquisitive, and curious to think around technology options, under constraints
Kuwait City Kuwait


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