• Media Planner Dallas
  • TPN in Dallas, TX, United States
  • jobs
  • 1 week ago

jobs description


TPN is looking for a Media Planner who will support day-to-day process of all shopper/retail media planning and buying efforts for key clients. They must be able to work independently, present to clients confidently, and understand digital media planning/buying from strategy to activation...

Core Accountabilities

Develop and execute strategic shopper media plans

Maintain a deep understanding of client business goals and objectives, knowledge of the digital media landscape, inclusive of retail media ecosystems

Supports and/or leads day-to-day client media interactions such as status meetings, recommendation presentations and reporting calls

Manage all aspects of the media plan execution including ATBs, insertion orders, tracking development and implementation, billing and reporting

Evaluate various media partners and proposals

Work with vendors to ensure proper delivery, billing, and performance of campaigns

Assist in developing insightful media recommendation decks and campaign performance reports

Continually communicates with Media Supervisor and/or Account Leadership about project status, campaign updates, or related changes

Seeks out developmental opportunities and actively participates in agency and professional training initiatives while keeping a pulse of the overall media marketplace

Core Skills & Requirements

Bachelor’s degree and 3+ years agency media planning/buying experience required

Previous experience in retail marketing and CPG experience preferred.

Proficiency with Microsoft Office Suite (Excel, Outlook, Word, Powerpoint)

Understands planning and execution of retail/shopper media with emphasis on key channels including: Mass and Grocery

Knowledge in digital media planning and buying mechanics – broadcast, print, audio and OOH a plus

Digital planning and execution may include programmatic digital, publisher direct, streaming media, retail media, etc.

Experience with retailer media such as (WMC, KPM, Roundel) is preferred

Experience with media planning/buying and analytics tools (MRI-Simmons, DCM/IAS, MediaRadar, etc) preferred

Positive, energetic attitude

Detail oriented, organized and resourceful

Strong multi-tasking ability, with the ability to manage multiple workstreams to achieve KPI’s and hit deadlines

Excellent verbal and written communication skills

Ability to effectively communicate and collaborate with a team in-person and remotely

Flexibility to work extra hours with little or no advance notification

Ability to interact on a daily basis with clients, media vendors, internal teams, and finance

Job Type: Permanent, Full-Time

Job Status

• TPN is an equal opportunity employer
Dallas TX USA


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