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  • 1 week ago

jobs description

Location: Fatih
Director of Human Resources at Address Hotels & Residences Istanbul Emaar Hospitality / ICF Credentialed Coach


Emaar Hospitality Group, a premier global provider of enriching, personal and memorable lifestyle experiences. As an innovative, agile and influential leader in hospitality, Emaar Hospitality Group is a wholly-owned subsidiary of Emaar Properties PJSC, the developer of elegantly designed and exceptionally built property, malls and hospitality projects across the world.

Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group with properties situated in some of the most sought-after locations. Address brings a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service.

Recognized for its fusion of contemporary style with a touch of classic elegance, Address Hotels + Resorts enriches the lives of its guests with intuitive experiences... Staying true to its tagline 'Where Life Happens', Address offers its guests opportunities to celebrate life and its most cherished moments. It's the ultimate Address.

• 3 years of progressive offline and online marketing campaign and PR management experience.
• communicator, strategic thinker, and proven record managing fully integrated marketing campaigns and brand activations.
• strong command of both written and spoken English is required; additional language is an asset.
• in project management and a strong eye for detail and creative design.
• qualification required diploma/bachelor’s degree preferably in Marketing.


Role: The role of a marketing manager in hospitality involves developing and implementing marketing strategies to promote the hotel or hospitality business, increase brand awareness, and drive revenue including F&B and wellness centers.
• Develop, manage, and implement the annual marketing plan encompassing digital, brand, and loyalty marketing, adhering to allocated budgets with KPI’s and ROI’s as provided by Corporate Marketing.
• Work strongly with marketing agencies to roll out campaigns for each tactical offer from stay, dine, wellness and events.
• Drive the formulation of robust B2B and B2C strategies by segment for each hotel, aligning with commercial focus processes, working in line with rooms, revenue, distribution and sales team.
• Measure and evaluate the success of all marketing activities, promotions, and campaigns, producing comprehensive performance reports for key stakeholders.
• Manage the rollout of marketing initiatives to support the cluster in achieving revenue targets, leveraging key functions like Regional Marketing, Digital Marketing, Marketing Operations, Strategic Partnerships, U by Emaar, and third-party distribution.
• Oversee the execution of promotional activities across various channels, ensuring brand adherence and maximizing effectiveness.
• Provide adequate marketing support to sales and F&B teams, meeting collateral requirements.
• Act as the brand champion, ensuring all collateral aligns with brand standards, complies with corporate guidelines, and operates within budget across all marketing activities.
• Support individual brand initiatives and ensure effective rollout of hotel brand campaigns with the appropriate tone and voice for each segment.
• Develop and manage social media activities for the cluster, supporting departmental initiatives and driving engagement.
• Identify and execute opportunities for loyalty programs such as U by Emaar and other incentive programs at the cluster level, managing all CRM and database requirements.
• Develop a coherent social media strategy for the hotel and its outlets, aiming to grow followers and enhance customer interaction using relevant tools and techniques.
• Proactively respond to customer postings, addressing complaints and issues promptly and effectively.
• Sektörler Otelcilik
Fatih Topkapı Fatih/İstanbul


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