• Digital Copywriter Earth City
  • TEKsystems in Earth City, MO, United States
  • jobs
  • 4 days ago

jobs description


The Associate Digital Copywriter will support key company initiatives across both business units through the creation of brand-relevant copy to support multiple brands. This position will work on copy requests for new projects from start to finish, developing engaging copy for paid media, e-commerce content, organic social, blogs, and banner and display ads. The Associate Digital... Copywriter will work closely with Digital Consumer Experience (DCX) team members, as well as Brand and Product Marketing when necessary, to ensure accuracy of content, editorial consistency and correct brand positioning. This position will provide assistance to senior team members on larger projects, oversee approval process for copy documents with the project manager, and participate in brainstorming and planning.

Primary Duties and Responsibilities

(60%) Write, edit and maintain all e-commerce product copy to adhere with online data standards and brand guidelines in a deadline-driven environment

· Create compelling product description copy that adheres to retailer standards and brand guidelines

· Create best-in-class enhanced “below the fold” content compatible with our various retailers’ platforms

· Work with design team to develop e-commerce brand store content on retailer platforms like Walmart and Amazon

· Work with media team to identify SEM and SEO keywords to write highly informative, purposeful product descriptions

· Ensure all content is compliant with legal and regulatory standards

(30%) Write and edit paid media content targeting all levels of the funnel, including Meta, Amazon Display, Google Display, Programmatic and Search

· Develop engaging media content that drives awareness, consumer interaction and conversion

· Collaborate with Design team members to conceptualize image needs

· Able to adapt copy to specific brand voices and audience segments

· Demonstrate an understanding of key social media platforms, including Facebook, Instagram, TikTok and Pinterest

· Ensure copy is cohesive with visual design

(10%) Assist with miscellaneous copywriting needs

· Create compelling content for website redesigns, marketing landing pages and blog posts

· Work with media team to write SEM content, including display URLs, Google descriptions and paid ad content in order to increase brand awareness and achieve defined digital marketing goals.

· Research industry-related topics to develop content

· Ensure all digital content is reviewed to meet internal legal and regulatory standards

· Stay current with industry writing, editorial trends and competitive landscape

· Stay informed about the work competitors are doing in the digital space and be aware of current and forthcoming trends

· Participate in planning and scheduling of project requests

· Participate in project kick-off calls and brainstorms

· Provide creative input to DCX and Brand teams

Additional Skills & Qualifications:

· Intermediate knowledge and experience in SEO and SEM best practices related to keyword research

· Strong creative writing, communication and technical writing skills

· Strong proofreading skills

· Experience writing for different brand/audience voices and/or brand copy guidelines

· Ability to research industry-related topics and conduct interviews with key stakeholders

· Ability to take constructive criticism and to seek out/act upon feedback

· Advanced knowledge of AP Style

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law
Earth City MO USA


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