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  • Marketing Manager Makati
  • Sarabia Optical in Makati, Metro Manila, Philippines
  • jobs
  • 2 weeks ago

jobs description

Key Responsibilities:
• Create and execute comprehensive marketing plans that align with the company's goals and objectives.
• Formulate and execute comprehensive marketing strategies aligned with the business's objectives, target audience, and budget constraints.
• Conduct and analyze market research to identify consumer trends, competitor activities, and emerging opportunities.
• Utilize data analysis to inform decision-making and strategy development.
• Manage and strengthen the brand's identity, positioning, and image in the market.
• Ensure brand consistency across all marketing channels and touchpoints.
• Plan and oversee marketing campaigns across various channels, including digital advertising, social media, websites, email marketing, and events.
• Monitor campaign performance and optimize strategies for maximum impact and ROI.
• Lead digital marketing initiatives, including website management, SEO & SEM, social media marketing, and content marketing.
• Create promotional... activities (thematic and tactical), brand & sales promotions, and merchandising efforts to drive foot traffic and increase sales.
• Collaborate with sales teams and retail store operations to align marketing activities with sales objectives.
• Develop and manage the marketing budget, allocating resources effectively to maximize return on investment.
• Monitor expenses, track performance against budgetary goals, and make adjustments as needed.
• Supervise and mentor marketing team members, providing guidance, feedback, and support.
• Work closely with other departments, such as sales, merchandising, etc. to align marketing strategies with business objectives.
• Liaise with external vendors, agencies, and partners to execute marketing initiatives effectively.
• Negotiate contracts, oversee project timelines, and ensure deliverables meet quality standards.
• Analyze marketing data and metrics to evaluate campaign effectiveness, customer behavior, and market trends.
• Prepare regular reports and presentations for senior management, highlighting key insights and recommendations for future strategies
Makati Metro Manila Philippines

salary-criteria

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