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  • Product Marketing Executive Hanoi
  • PTE MAGIC in Hanoi, , Vietnam
  • jobs
  • 2 weeks ago

jobs description

PTE Magic is a leading provider of a comprehensive SaaS platform designed to prepare students for the Pearson Test of English (PTE) exam. Our services include various subscriptions for practice questions and scored mock tests, offering a one-stop solution for test preparation.

Role Overview:

We are seeking a proactive and strategic Marketing Executive to join our team, driving the marketing and sales of our test prep platform. This individual will be integral to developing and managing marketing initiatives, leveraging their experience in edtech to support our growth.

Responsibilities:
• Marketing Strategy: Design comprehensive strategies, including target audience identification, positioning, and messaging.
• Social Media Management: Manage and grow PTE Magic's presence across various social media platforms, including content planning, engagement monitoring, and community management.
• Email Marketing: Develop and implement effective email campaigns, including content creation... scheduling, and performance tracking.
• UX Collaboration: Work with UX designers to optimize user experience, enhance lead generation, and increase conversions.
• SEO and Ads: Coordinate with the SEO and Ads Managers to improve organic search visibility and launch effective ad campaigns.
• Data Analysis: Analyze key performance indicators (KPIs) and metrics across marketing channels, providing insights to refine strategies and improve effectiveness.
• Market Research: Conduct research to understand industry trends, competitor strategies, and customer preferences, and use findings to inform marketing approaches.
• Ad Hoc Promotions: Undertake various ad hoc tasks to promote the platform, including organizing webinars, collaborating with cross-functional teams, external partners, and exploring new marketing channels.

Qualifications:
• Fluent in Vietnamese with advanced English proficiency.
• At least 2 years of experience in marketing or sales, particularly in digital marketing, social media management, or SaaS platforms.
• Experience in the edtech industry is highly desirable.
• Excellent written and verbal communication skills.
• Proficient with digital tools and platforms, including email marketing software, social media platforms, and project management tools.
• Ability to work independently and efficiently in a remote setting.

Only successful candidates will be contacted
Hanoi Vietnam

salary-criteria

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