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  • 6 days ago

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Job Summary Identify brands strategy (Sting & Rockstar) and develop business plans to meet brand KPIs and grow business Job Responsibilities Use the consumer understanding, the competitive dynamics, and the boundaries of the market to lead the brands AOP, translate them into brands ideas, and convert them into relevant innovations to grow the brands Oversight of the implementation of AOP, from the strategic discussion to development and all-way communication to sales force (such as thematic campaign, grassroots, promotions, ) Recommend and support the adaptation of marketing best practices from PI global or regional; or develop local platform relevance Manage the allocation & disbursement of budget for assigned brands to maximize ROI and have positive impacts on brand P&L. Working with Finance partner to set pricing to meet revenue and profitability goals) Work with Sales to co-develop trade & channel programs, POS support related to brands Accountable for team capability through... coaching, mentoring, and training Your Team Skills And Experience University Graduate relevant Marketing is preferred Fluent in English Strong leadership & interpersonal skills Brand management experience Consumer orientation, brand operating experience At least 7 years experience in marketing management, preferably in FMCG, beverage industry understanding Have good understanding and experience in consumer orientation Strategic thinking and Conceptualization Education
Ho Chi Minh City Vietnam


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