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  • Data Analytics & Insights Manager London
  • Publicis Sapient in London, , United Kingdom
  • jobs
  • 1 week ago

jobs description

About the Role:

Data continues to fuel how experiences are designed, enabled and personalised and at Publicis Sapient we hold a unique position of being able to advise our clients about how data can provide value for them. We partner to understand the customer landscape and identify where data can be better used to provide services and experiences which deliver joy and meet the needs of customers. We partner to understand how our clients use data internally to understand, plan and prioritise their work and help them to increase the efficiency and effectiveness of their teams.

We work in a dynamic and exciting space consulting with our clients to develop and lead strategic growth efforts by better positioning, collecting, analysing, and applying data. We need team members who are passionate about applying their skills in the field of data analytics and who can link up strategic thinking with practical hands-on advice and application to show our data drives value. By bringing together... your technical experience, strategic focus and consultative practices together we’ll deliver measurable outcomes which for us and our clients.

Key Skills:
• Strong consultancy skills
• Strong presentation skills
• Deep understanding of digital marketing principles and practices
• Solid understanding of all forms of data analysis and usage across marketing and business
• Strong experience in delivering hands on data analysis of various data sets including web performance, VoC, media, operational, CRM
• Ability to work independently and self-manage time and tasks

Responsibilities
• Help clients determine how to measure and analyse the effectiveness of their business
• Consult with clients to shape and define the role and success of analytics in their business
• Work with clients to advise, design and deploy best practice measurement solutions for all forms of digital marketing activity
• Understand the role of data in world of marketing and commerce and use that understanding to drive positive outcomes
• Be inquisitive and passionate about the value that data and analytics can bring to all areas of business
• Advise clients on the appropriate strategy, technology, process, governance, and capability for their business
• Use data sets to conduct analysis to provide actionable insights and recommendations for optimisation through experimentation
• Advise clients on the role of data in multi-channel and real time marketing strategies
• Ensure the quality of work delivered is consistently of the highest possible quality
• Solve client problems using sound understanding of relevant analytics methodologies, techniques and technology including but not limited to web analytics, data science, data engineer, business intelligence, optimisation, and DMP
• Work with sales, marketing, technology, user experience, product, and design teams, applying your data expertise to solve their problems

This is not an exhaustive list but instead seeks to outline what the Manager will be involved in and the approach they will take to bringing their skills to the opportunities available

Additional Responsibilities

As a Data Analyst & Insights Manager, you will:
• operate to plan and deliver independent work packages
• bring leadership gravitas to all their client interactions, engendering confidence and managing all stakeholders
• be approachable and engaged to inspire and demonstrate their expertise with colleagues and clients
• drive a data-based decision-making culture in ours and our client’s businesses
• help the team be specific about what the success is we are trying to achieve and the most appropriate ways to measure this success
• plan and lead workshops and engagement sessions collaborate with stakeholders and align on solution & approaches
• bring bold perspectives and opinions presented clearly and succinctly
• influence behaviours and decisions through coherent and consistently delivered advice
• identify what is valuable to clients and customers and tailor their work to deliver this value
• be innovative in how they approach opportunities to always push the boundaries of the possible
• identify opportunities to enhance or simplify business through use of data & analytics (e.g. re-use of data in operational systems, automation through ML/AI tools)
• be actively involved with multidisciplinary teams to promote and demonstrate value through data analytics
• ensure high standards of documentation and output are always met, through support and demonstration amongst teams
• use storytelling to create compelling and engaging presentations

Set Yourself Apart With:
• 8+ years of experience delivering hands on consultative data analytics
• Expert ability to interpret, present and derive strategic recommendations from data
• Excellent written and verbal communications skills with the ability to translate complex analysis into well-structured and simple to understand presentations and recommendations
• Experience in a client facing capacity or strategically lead analysis position
• Strong analytical skills and data driven approach to problem solving
• Ability to work with limited supervision, therefore strong time management and organisation skills required
• Experience of successfully managing other analysis individuals
• Strong technical background with a good understanding of digital analytics tools (Adobe Analytics, Google Analytics & Data Science a bonus)
• Experience of experimentation through conversion rate optimisation programmes (A/B testing, MVT)
• Proven track record working and managing multiple projects with tight deadlines
• Excellent problem solving/analytical skills
• Good interpersonal skills – works well with team members and internal clients
• Deep understanding of online marketing disciplines and how they contribute to customer acquisition, conversion and retention
• Experience and understanding of tagging frameworks and technologies
• Understanding of digital media mechanics (SEO, PPC, display and affiliates)
• Experience of social media measurement and analysis
• Good Excel knowledge and experience creating reporting and dashboards (Data visualisation tools a bonus; PowerBI, Data Studio)
• Very Good PowerPoint experience creating clear and engaging presentations
• Confident and concise oral presenter
London UK

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