• Brand Manager - Global FMCG Principal Hong Kong
  • Charterhouse Asia in Hong Kong, , Hong Kong
  • jobs
  • 2 weeks ago

jobs description

• Develop and execute comprehensive brand strategies that align with the overall marketing and business objectives.
• Conduct market research, analyze consumer insights, and identify target audience segments. Define brand positioning, messaging, and differentiation to create a strong brand identity.
• Develop and implement integrated marketing communication plans to effectively convey the brand message across various channels.
• Collaborate with creative teams, advertising agencies, and media partners to develop compelling campaigns and assets.
• Support new product launch with go to market strategy
• Monitor and analyze brand performance metrics, including market share, brand awareness, and brand equity.
• Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure brand consistency and alignment of strategies.
• Work closely with sales teams to develop trade marketing initiatives and support sales growth. Provide brand... training and guidelines to internal stakeholders and external partners.

• Bachelor's degree in marketing, business administration, or a related field
• Proven experience as a Brand Manager or in a similar brand management role.
• Strong understanding of brand management principles, strategies, and best practices.
• Excellent creative thinking and problem-solving abilities.
• Excellent communication and presentation skills.
• Proficient in market research and data analysis.
• Familiarity with digital marketing and social media platforms.

If you are interested in finding out more about this career opportunity, please email your resume to Andrew Wong, [email protected] Web: www.charterhouse.com.hk

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