• Regional Senior Brand manager Shanghai
  • Henkel in Shanghai, , China
  • jobs
  • 1 week ago

jobs description

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

• Develops category strategy for APAC consumer care & styling, defines clear roadmap and growth priorities for the category and the key brands.
• Market intelligence: familiarizes with regional and local trends, shares... insights regionally, supports the ideation process.
• Provides category expertise, runs country portfolio review and identifies white spots, builds innovation roadmap for responsible brands.
• Executes New Product Development projects including conceptualization, validations (GOI, GOII), development and implementation.
• Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
• Develops brand communication guideline and assets in alignment with country needs, including communication platform, brand book, KV, CI, video, PR pack shots etc., cascading to markets to ensure execution consistency.
• Constantly communicates with markets and shares best practices.
• Reviews local launch plan and media planning efficiency to drive awareness, consideration, conversion, and purchase
• Launch tracking: closely monitors launch performance and coordinates with markets to seek optimization opportunity
• Lead and guide the team to reach team goals and ensure excellent performance, coach the team for their career development
Shanghai China


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