• BRAND MANAGER - Our client is a company with a long history and... Italy
  • PRAXI in Italy, , Italy
  • jobs
  • 1 month ago

jobs description

Main activities

The role , specifically, will have the following responsibilities:
• define, in agreement with the CEO, the strategy and positioning of the brand; define the operational actions to achieve the business plan objectives
• guide the team to achieve the objectives defined in the business plan;
• manage, in agreement with the CEO, the marketing and communication investment plan relating to all channels;
• define, in coordination with the sales team and the licensee, the positioning of the brand, the segmentation of the product ranges, the distribution strategy;
• guarantee the strategic and operational coordination of the sales team and the licensee;
• monitor the economic and financial results of the brand inconsistency with the budget forecast.


Fundamentals/Must haves
• Degree preferably in Marketing;
• Many years of experience gained in the role of Brand Manager in modernly organized contexts, preferably in the sportswear, footwear and accessories... sectors;
• Experience in sales preferred;
• Ability to communicate and manage a team with consolidated experience;
• Management skills to monitor the brand's results both with respect to budget, forecast and business plan and for margin analyses;
• Knowledge of the ROI index and its evaluation;
• Fluency in English;
• Preferential/Nice to have
• Strong interpersonal skills, leadership skills, proactivity, dynamism and creativity


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