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  • Marketing & Digital Management Sesto San Giovanni
  • Italia in Sesto San Giovanni, Metropolitan City of Milan, Italy
  • jobs
  • 1 month ago

jobs description

Our client, multinational company in a B2B business, strongly believes in digital transformation and is looking for a Marketing & Digital Management Manager.

Key responsibilities:

• Develop Marketing strategy aligned with the company goals and objectives.

• Oversee digital marketing initiatives in cooperation with the Digital Manager

• Communication and branding: develop and maintain the brand identity across all the marketing channels (online and offline campaigns, advertisements…)

• Social media management: lead the social media strategy across various platforms.

• Build and execute Web roadmap to ensure increase of traffic and conversion rate.

• Measure systemically customer satisfaction by putting in place several types of feedback gathering strategies.

• Set-up all needed KPIs and Dashboards from different tools as such as GG Analytics or Content Square to measure performance and report to the CEO and colleagues of Management Board

• Perform continuous Business... intelligence to monitor and measure progress of key competitors or potential entrants.

• Structure a performant Adoption strategy together with sales management to onboard salespeople in the different branches.

• Develop together with Buying organization and Category Management a monetization plan of digital services (product pushs, shop in shop, webinars etc)

• Is Key contact and represent Italy in the International Digital sessions as such as Digital Summit, Digital Adoption Calls, etc to share best practices.

• Monitor market trends, conduct competitor analysis, and identify opportunities for innovation and differentiation.

• Manage the marketing budget (agencies including) and a team of 8 people.

• Define and set-up tools to orchestrate a digital marketing strategy as such as:

o Emails marketing and Customer Life Cycle Marketing and or Customer Segment o Search engine Advertising (SEA) to accelerate new Customer acquisition and ensure returning visitors. o Customer animation along the online web buying funnel with e.g rating and reviews, rich contents, build of custom landing pages to acquire specific traffic) o Define and execute a social media strategy to gain more followers and potential leads.

Competences:

• Proven work experience (5 years) as a Marketing manager or equivalent function

• Solid experience with online marketing tools and web-based technologies

• Understanding of how digital channels work

• Hands on experience with SEO/SEM and CRM software • Familiarity with Google Analytics

• Excellent interpersonal and team management skills

• Strong analytical skills

• BSc or master’s degree in marketing, Digital technologies, or relevant field
Sesto San Giovanni Metropolitan City of Milan Italy

salary-criteria

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