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  • 1 month ago

jobs description

In the Business Analyst role, you will be part of the Paid Media team and specialize in audience insights. Paid Media is treated and considered a Platform Solutions "Product." The ideal candidate has a strong technical background: understanding in detail everything in the product backlog to effectively manage it. With that baseline, you will be leading and driving strategy in stakeholder... meetings, while managing the organization and prioritization of projects.

A key responsibility will be to analyze data from various paid media channels to identify key audience segments and behaviors. Leveraging your analytical skills, you will develop actionable insights and recommendations to optimize targeting strategies, maximize campaign performance and drive business objectives. Collaborating closely with cross-functional teams including marketing, product and data science, you will play a vital role in informing audience-centric decision-making and enhancing overall marketing effectiveness.

Responsibilities:
• Requirements Gathering, Feature Definition and Prioritization

o Collaborate with key stakeholders and squads to understand business objectives, processes and user needs.

o Conduct thorough analysis to identify and document detailed business requirements and prioritize product features that align with strategic goals.

o Work closely with squads to gather and prioritize product requirements.

o Create and maintain a product backlog, ensuring features are well-defined, feasible, and aligned with business objectives.
• Product Roadmap Vision and Strategy

o Create and maintain a product roadmap that reflects business priorities and aligns with the overall organizational strategy.

o Define and communicate the product vision, goals, and strategy to squads and stakeholders.

o Collaborate with squads to understand needs and competitive landscapes to inform the product roadmap.

o Articulate strategy both verbally and through written communication to the key stakeholder teams.

o Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize effectively.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected].

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Atlanta GA United States

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