• Retention Marketing Manager Poland
  • PIN-UP GLOBAL in Poland, , Poland
  • jobs
  • 1 month ago

jobs description

• Gambling experience is mandatory;
• Experience in drafting and conducting marketing activities for player retention and return;
• Knowledge of the basic mechanics of actions and tournaments;
• Ability to calculate the economy of a share, bonus, tournament;
• Experience with client segmentation;
• Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.;
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
• Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio;
• Knowledge of market and competitor analysis methods, as well as own product;
• Analytical mindset;
• Creativity;
• Spoken Ukrainian language.

Will be plus
• Knowledge of the main providers and manufacturers of games and slots;
• Understanding the coefficients in rates, and how they are calculated;
• Possession of information about the types of sports that constantly appear in the lines (names of... teams, clubs, top athletes).

• Monthly planning and compilation of marketing activities;
• Organization of promotions, raffles, and other activities to retain and return the player;
• Calculation of predictions, analytics of held actions;
• Creation and registration of mechanics of new shares, compilation of technical specifications for developers (product and marketing admin);
• Ensuring regular communication with the player via SMS, email, messengers, push, and social networks;
• Setting up trigger chains;
• Communication with the team to develop a general strategy;
• Management of expenditure planning and reporting;
• Analysis of the market and competitors;
• Setting tasks for the employees of their department.

Our benefits to you
• An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
• Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• Paid vacations, personal events days, days off;
• Paid sick leave;
• Referral program — enjoy cooperation with your colleagues and get the bonus;
• Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
• Free internal English courses;
• Multiple internal activities: online platform with newsletters, quests, gamification and presents for collecting bonuses, PIN-UP talks club for movie and books lovers, board games cozy evenings, special office days dedicated to holidays, etc


Apply - Retention Marketing Manager Poland