• Senior Executive - Performance Marketing (Search) Lebanon
  • Sapient in Lebanon, , Lebanon
  • jobs
  • 1 month ago

jobs description

Job DescriptionThe Paid Social Specialist will lead the implementation and development of the channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Media Strategy & Analytics and the wider business org. Qualifications • Own the strategy and performance of the paid social channel through end-to-end management of strategy, execution, optimization and insight generation• Lead Social media-buying across all territories, ensuring both functions are optimised to achieve high levels of growth with an ROI-focus• Work closely with the planning teams to recommend effective growth strategies and budget• Effectively collaborate with other teams and internal stakeholders• Lead Social innovation within the team, keeping abreast of market trends and developments, identifying new platforms, tech and audiences to drive our Social offering forward•... utilising a clear test-and-learn agenda Clearly communicate Social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency


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