• Performance Marketing Specialist Singapore
  • EPOS PTE. LTD. in Singapore, , Singapore
  • jobs
  • 1 month ago

jobs description

You will be in charge of the overall advertising performance of EPOS. Your role will be to drive conversions at optimal cost per acquisition. A keen eye for detail and data analysis would be a winning trait for this role.

Key Responsibilties
• Develop and assist with EPOS marketing strategy
• Create and manage Google Ad campaigns. (SEM)
• Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimise all advertising campaigns for positive ROAS
• Manage paid listings on third party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Manage Google Analytics 4, Facebook Pixel & TikTok Pixel to track and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog... and recommend optimisation action plans to sales and marketing teams
• Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

Job Requirements
• Proficient in spoken and written English
• Excellent copywriting skills
• Google Ads Search and Display certified preferred
• Facebook Blueprint certified preferred
• GAIQ certified
• Google Tag Manager knowledge
• Strong proven track record for managing millions in ad spend
• Knowledge in email marketing platforms
• Self-driven
• Degree in Marketing communications or equivalent

• Competitive salary
• Annual bonus
• Yearly salary & annual leave increment
• Career progression opportunities
• Medical allowance
• Opportunities for upskilling through in-house & external training


Apply - Performance Marketing Specialist Singapore