• Senior Brand Marketing Manager, Carolina Herrera New York
  • Puig in New York, NY, United States
  • jobs
  • 1 month ago

jobs description

The Opportunity

The Senior Brand Manager for Carolina Herrera Fragrance and Makeup role is instrumental in shaping the brand's marketing strategies and positioning, annual plans, consumer-driven activation, and omni-channel strategy. We seek a candidate with a minimum of 8 years of brand management and leadership experience, coupled with a proven track record of driving omnichannel growth and... animation across multiple categories.

What you’ll get to do

Business & Brand Strategy:
• with leadership to develop annual brand plans for both makeup and fragrance, leveraging data, insights, and reporting to assess business performance and formulate actionable strategies.
• initiatives directly impacting the P&L for Carolina Herrera Fragrance & Makeup and manage budget for the brand.
• business priorities into clear brand objectives, strategies, and plans, with a focus on elevated consumer experience through new product launches, pricing, positioning & animations.
• with global partners to define brand priorities for the USA and report success, challenges, and recommendations for future success in a clear concise manner.

Retailer & Sales strategy definition & execution:
• retailer specific strategies and positioning for the Carolina Herrera sub brands, defining a clear roadmap to win in each channel, including specialty accounts, such as Nordstrom.
• seamlessly with Key account directors for each account to identify opportunities and implement them.
• impactful brand presentations for retailers during market meetings.
• brand strategy into actionable tactic for the field sales force through inspiring and clear presentations.
• a tiered animation strategy for fragrance and makeup with a focus on consumer eventing at point of sales. Create events with tiered strategy that can be implemented across different retailers.

Cross-functional Collaboration & Team development:
• strong cross-functional leadership and collaboration abilities, successfully leading projects and ensuring timely delivery.
• on communications and media priorities for the brand to maximize brand visibility.
• a team of brand managers, coach them to succeed and help translate business needs into actionable items.

We’d love to meet you if you have
• degree required, MBA a plus.
• 8 years of brand management experience, encompassing marketing, trade marketing & innovation.
• talent management skills, with a focus on attracting, retaining, and developing top talent.
• experience in beauty, with a track record of success leading multiple categories across different channels.
• in digital marketing, including direct-to-consumer, eCommerce, and retailer media networks.
• leadership traits including collaboration, integrity, accountability, vision, problem solving and can-do attitude.


As required by New York State's salary transparency law, effective November 2022, the expected base salary for this position ranges from $125,000.00 - $130,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.


Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sterm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals
New York NY USA


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