• Customer Research Executive (Proposition & Brand) Leeds
  • Asda in Leeds, , United Kingdom
  • jobs
  • 1 month ago

jobs description

Job Title

Customer Research Executive (Proposition & Brand)


Asda House

Employment Type

Full time

Contract Type


Hours Per Week



Competitive salary plus benefits.


Category Management - SF

Closing Date

15 May 2024

Are you passionate about customer research and insight, and looking for a new challenge to work on tracking the performance of one of the leading UK brands?

This is an exciting opportunity to join Asda's Customer Insight Team, at a time when customer understanding has never been more important.

“Everything About Asda”

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone’s input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month... We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

“Everything you’ll love ”
• 25 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off
• 13 paydays a year – who doesn’t love an extra payday?
• Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
• Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year
• Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page)
• Free city centre parking – you can also use it outside working hours

Plus much more!

“That’s more like it”

“Find your role”

The Customer Insight team exists to understand how our customers think, feel and behave, providing business critical insights using qualitative and quantitative research and analytics to provide clear direction and understanding of our delivery against the customer and brand strategy.

The Customer Insight Team Are
• Customer champions: we know who our customers are, understand their needs and motivations, and make sure the business does too
• Research experts: our knowledge, expertise and outputs are best in class
• Strategy drivers: we land compelling, story-led insight that makes a difference to the customer and brand strategy and our resulting business performance

Alongside our strategic customer research projects, we track the performance of our brand, communications and proposition, working with leading agency partners to understand what our customers see, think and feel about Asda and the grocery market

In This Role
• You will act as the voice of the customer; to support the business with insight to make strategic decisions
• You will be the day-to-day lead on our Competitor Benchmarking and Brand and Comms quantitative tracking studies – managing our three agency partners to ensure high quality outputs are delivered on time and to budget
• You will manage regular monthly and quarterly performance reporting, working collaboratively to join up our sources to provide a clear and compelling narrative on our customer measurement
• You will support the Customer Insight Managers to run regular campaign and proposition deep dives – partnering the Campaign and Proposition team to understand customer and business objectives; translating these into insight briefs and managing our agency partners to execute fieldwork, analysis and reporting
• You will oversee quarterly questionnaire development, proactively working to ensure the measurement we have in place reflects the priorities of our customers, stakeholders and the customer and brand strategy
• You will work collaboratively across the team and wider function to ensure all outputs are story led and support the business in understanding what our customers think of our brand, communications and proposition

This role provides the opportunity to work in a fast-paced and dynamic environment, alongside a supportive team focused on continuous improvement, providing opportunities for learning and development tailored to a career in Customer Insight

"Let's find out about you"

We're Looking For Someone Who
• Has a good knowledge and experience of quantitative research expertise either agency or client side, with experience managing ongoing tracking programmes
• Has experience in brand/comms tracking and measurement, and a strong understanding of marketing communications. Grocery retail / FMCG experience would be advantageous (but not essential)
• Is highly numerate with a strong understanding of quantitative research techniques and able to work at pace, with technical accuracy and excellent attention to detail
• Has experience bringing insight to life in a compelling and engaging way, focusing on story-led outputs that provide a ‘so what’ and give clear direction
• Is curious in nature and proactive in seeking out insight that reflects what our customers see, think and feel
• Is highly organised and disciplined with time management, and with support from your line manager, able to prioritise workload and requests to work on what matters most to our business and customers

“Find your everything at Asda” - bringing brighter living within everyone's reach.

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.

Work Where it Works

Our hybrid way of working gives you the choice to work where it works.  This enables you to chose where you’ll be the most effective.  It offers a mix of working from home and in an office environment that works best for you and your team. 

You will also get an excellent benefits package including;-
• Discretionary company bonus
• Company pension up to 7% matched
• 10% colleague discount, free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
Leeds UK


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