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  • 1 month ago

jobs description

EDHEC is an international business school with more than 110 nationalities represented on campuses in Lille, Nice, Paris and Singapore.

With 50,000 alumni in 130 countries and learning partnerships with 290 institutions worldwide, EDHEC educates the leaders of tomorrow: men and women who are determined to solve the most pressing economic, social, technological, and environmental challenges of our time.

The School has developed a unique model founded on research of real practical use to society, companies and students.

A veritable hub of innovative thinking, the institution is at the forefront of digital education with EDHEC Online, the pioneering platform for 100% online degree programs.

EDHEC is a centre of excellence, innovation, experience and diversity, focused on impacting future generations in a fast-transforming world. The School exists to make a positive impact on the world.

EDHEC in numbers:
• 8600 students in initial training
• 23 degree programs from Bachelor to PhD
•... 175 professors and researchers
• 13 centers of expertise

EDHEC Business School is recruiting a Content Marketing Manager (M/F) for Executive Education & MBAs.

Position is full-time permanent located on the Paris Campus.


We are seeking a Specialist/Manager of Content Marketing to join our EDHEC Executive Education & MBA marketing team, based in Paris, to develop and manage our content marketing and social media efforts. As a member of a small but dynamic marketing and communications team, you will be responsible for our content strategy, from planning to execution, for our full range of programs targeting managers, directors, and senior executives.

Specifically, the role will involve:
• Content strategy development: Develop and manage comprehensive content marketing strategies aligned with our goals and objectives.
• Content creation: Produce compelling, high-quality content in various formats, including articles, participant and alumni testimonials, blogs, webinars, videos, emails, etc., to showcase the impact of our executive education and MBA programs.
• Content distribution: Implement strategic distribution plans to maximise the reach and impact of content across relevant channels, including our website, social media platforms, email newsletters, and partner websites.
• SEO optimisation: Optimise content for search engines to enhance organic visibility and drive traffic to our website, in collaboration with digital marketing and website colleagues.
• Performance analysis: Monitor and analyse the performance of content marketing initiatives using relevant key performance indicators, leveraging insights to refine strategies and drive continuous improvement.
• Stakeholder engagement: Work closely with internal stakeholders, including program directors and the marketing and communications team, to align content initiatives with program objectives and target audience needs. You will also collaborate with other marketing and communications experts across departments at EDHEC to share best practices and innovate.


Your Background & Experience:

Ideally, you have a degree in marketing, communication, journalism, or a related field, with a minimum of 3 years of experience in content marketing and social media. Preferably in the education, consulting, or B2B marketing sectors.

About you:

You are known for your strong interpersonal and writing skills, with a keen sense of detail and precision.

Additionally, your communication and interpersonal skills will be valuable assets in successfully carrying out your mission, as you will frequently interview experienced managers and professionals to create compelling testimonials.

A proven track record in executing successful campaigns

Knowledge of SEO bet practices, including keyword research, content optimisation, and link building

Experience using web analytics tools

You can manage multiple priorities and deadlines.

You are a dynamic individual and will be proactive in driving your project forward.

You are rigorous and organised in your work.

Sound understanding of digital marketing tools (eg hootsuite, hubspot,canva, sem rush) and social media platforms (Linked In, X, Instagram, Facebook)

Ideally, you are already an entusiastic tester of AI tools.

Bilingual in English and French (Ideally, native language in one of the two languages).

Why join us:

You will join a rich and varied position where you will work, interact, and interview inspiring colleagues, participants, and alumni from diverse backgrounds.

You will have the opportunity to make a significant impact by contributing to the growth and success of EDHEC's Executive Education and MBA programs.

You will be part of a collaborative and inclusive work environment that values creativity, innovation, and professional development
Paris France


Apply - Content Marketing Manager (M/F) Paris