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  • Content Writer / Technical Writer Lahore
  • Unspecified in Lahore, , Pakistan
  • jobs
  • 1 month ago

jobs description

Company Description

A technology company based in Lahore that specializes in AI, machine learning, software development, and other transformative products and services. Our vision is to create a world where technology serves as a force for positive change that drives progress, inclusivity, and sustainability. We deliver excellence to diverse industries like finance, healthcare, and education, and we believe in forging strong partnerships that drive innovation and empower transformative outcomes. Our commitment to corporate responsibility is central to everything we do.

Role Description

This full-time Senior Content Writer position involves producing and editing web content, developing content strategies, conducting research, writing, and proofreading. This is an on-site role located in Lahore. The Senior Content Writer will work collaboratively with cross-functional teams, including marketing, design, and product development, to create compelling and effective content that aligns... with the company's vision, mission, and values.

The Senior Digital Content Writer is responsible for executing all written deliverables. The Senior Digital Content Writer will produce a wide range of content and copy, from strategy documents, buyer personas, and positioning statements to blog posts, case studies, ebooks, white papers, webinar decks, landing pages, website copy, email copy, sales collateral, and more. Project management skills are critical for this role. You need to be organized, methodical, and capable of keeping multiple projects ongoing at the same time. While the role exists primarily within the marketing team, it will also be required to contribute written materials for the content, product, sales, and account management teams.

Responsibilities:

Assist with an annual and quarterly content calendar including at least one quarterly campaign and one weekly blog post, among other ongoing necessary written pieces including press releases, customer success stories, one-pagers, slide presentation copy, and more

Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar

Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more

Write clear marketing copy to promote our products/services

Proofread and edit all content before publication and publish to HubSpot

Build out strategic copy landing pages and website pages

Submit work to Senior Director/editors for input, approval, and keywords for SEO

Coordinate with marketing and design teams to illustrate articles

Conduct simple keyword research and use SEO guidelines to increase web traffic

Approve copy of content for social media from the marketing specialist

Working with Product Marketing and Sales, identify customers’ needs and gaps in our content and recommend new topics

Ensure all-around consistency (style, fonts, images, and tone)

Update website content and copy as needed including building landing pages

Conduct media outreach when appropriate for public relations article placement

Coordinate interview copy for media outlet requests for publication

Qualifications:

5+ years of B2B writing experience preferred

Knowledgeable on the fundamentals of SEO and keyword research

BA/BS degree is required preferably in marketing, business, or communications.

Wellness program or knowledge of B2B software space a plus

Strong knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, CRM systems (e.g. Salesforce)

#J-18808-Ljbffr
Lahore Pakistan

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