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Company Description

Welcome to SMG Swiss Marketplace Group AG

We are a pioneering network of online marketplaces in Switzerland and a leading European digital company that simplifies people’s lives with forward-looking products.

About Automotive

Become a part of SMG and join our Automotive marketing team immediately or by agreement as our new PR & Communications Manager Automotive f|m|d / hybrid work model.

AutoScout24 and MotoScout24 are among the leading marketplaces to buy and sell cars and motorcycles in Switzerland. We are working hard to adapt to the new changes the market is facing in the future, from electro-mobility to different forms of ownership, changing buyer behaviour and transformations within the supply market. These topics and many more are changing how individual mobility will work in the future. Join us and let's build the future together.

About the Role

As a PR and Communication Manager at SMG Automotive, you will play a pivotal role in shaping and executing... the company's public relations and communication strategies for AutoScout24 and MotoScout24. You will be responsible for enhancing the brand image, managing media relations, and fostering effective communication with various stakeholders including customers, partners, and the media.

Job Description

Key Responsibilities:
• Cultivate and maintain strong relationships with key media outlets, journalists, and influencers.
• Leverage data to develop press releases, media kits, and other materials to disseminate company news and announcements.
• Coordinate media inquiries and interview requests, ensuring timely and accurate responses.
• Monitor and measure the effectiveness of PR campaigns, providing insights and recommendations for improvement.
• Develop and implement communication strategies to enhance brand awareness and reputation e.g. research projects with external partners and industry events, positioning AutoScout24 as thought leader and reference point for the Swiss automotive industry.
• Create relevant and compelling content for various channels including press releases, print publications, podcasts, social media, and newsletters
• Ensure consistency of messaging and brand voice across all communication channels.
• Build and sustain good collaboration with communication managers of business units and group level
• Collaboration in group communications initiatives, including team meetings, news updates, educational sessions and shared management of media inquiries.
• Develop crisis communication plans and protocols to address potential issues proactively and manage crisis situations with media and other stakeholders.
• Facilitate internal communication initiatives to keep employees informed and engage e.g. Automotive town halls
• Reporting: This role reports directly to the Business Unit Automotive Manager with a dotted line to the Head of Corporate Communication

• Bachelor's degree in Communications, Public Relations, Marketing, or related field.
• Proven experience in public relations, corporate communications, or related roles, preferably within the automotive industry or technology sector.
• Automotive industry experience and affinity OR interest in digital topics and the tech sector is a plus.
• Excellent written and verbal communication skills in German (French and Italian is a plus), very good English skills (company language)
• Ability to craft compelling messages for diverse audiences.
• Writing skills to clearly and effectively communicate the benefits of the product both internally and externally.
• Strong media relations skills, with a track record of securing media coverage and building relationships with journalists.
• Good knowledge of the Swiss media landscape.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Experience in crisis communication and issues management is a plus.

Additional Information

Why you will love working here
• We are a young team in an inclusive and positive environment
• You get the possibility to challenge the existing and make a real positive impact on the daily lives of realtors

In addition, SMG offers you:
• 6 weeks of holidays (with the possibility to buy up to 10 additional days)
• 40-hour week (flexitime with a cap at 45 hours - We take work-life balance seriously)
• 4 months' notice after the probationary period
• SBB Half-Fare Card
• You travel 1st class between SMG sites in Switzerland
• 18 weeks maternity and 6 weeks paternity leave (also in case of adoption)
• Professional accident and supplementary insurance (100% covered by SMG)
• No fixed office days (you work where you feel most comfortable)
• Independent counselling centre for personal and psychological problems
• Gender-neutral fair pay with clearly defined career profiles
• Choose your hardware (Mac, Windows or Linux + monitor for home)
• Choose your mobile phone (iPhone, Samsung, Pixel)


SMG Swiss Marketplace Group AG primarily engages directly with candidates. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.

About Us

SMG Swiss Marketplace Group AG. is a pioneering network of online marketplaces and cutting-edge European digital company that simplifies people’s lives with innovative products.

SMG Swiss Marketplace Group AG. provides customers the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI, Flatfox), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24). The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic
Zürich Switzerland


Apply - PR and Communication Manager (w|m|d) (100%) - Zurich - Hybrid Work Zürich