RECRUITMENT MARKETING MANAGER
You know how to engage people and social anything is your thing. You are a master of creating high-impact demand generation programs to grow a talent network, and as our Recruitment Marketing Manager, Talent Acquisition, you will drive compelling and impactful recruitment marketing strategies for Graphic Packaging International. You love it and use it to learn... adapt, and shift direction as needed. You will lead the vision to ensure the Graphic Packaging’s candidate experience is top notch!
Qualifications:
• 3+ years of experience in an Employment or Corporate Branding, Marketing, and/or Talent Acquisition function with a focus on recruitment marketing
• Knowledge of ATS platforms for developing or enhancing career sites and CRM utilization
• Expertise in digital and social media advertising, employer branding, campaign management, and with recruiting tools like; LinkedIn, Indeed, Snagajob, Appcast, The Muse, Hello Bar, Broadbean, Twilio, and more
• Savvy with data with a strong ability to compile and analyze data to tell the story and drive results
• Candidate experience driven and results-oriented, constantly learning and understanding the business needs
• Strong organizational skills, integrity, and great follow through
Responsibilities:
• Drive change in our recruiting processes through identifying new ways to market our company to potential candidates
• Manage the Career site
• Manage job boards and candidate engagement platforms with our vendors - Indeed, LinkedIn, Snagajob, Appcast and others
• Manage other third party vendors for marketing and advertising support such as Hello Bar, Broadbean, Twilio and The Muse
• Build effective marketing strategies for various needs across the business, being able to recommend a campaign plan to convert the best ROI
• Manage all paid marketing and advertising for hiring initiatives, conversion rates and how to spread a budget over the course of a campaign
• Manage organic marketing and advertising needs – Email campaigns, and print collateral materials to attract, engage, nurture, and convert talent
• Amplify our employer branding across all candidate-facing sites or channels while inspiring associates to create and share their stories and employer reviews
• Oversee hiring event planning, strategy collaboration, execution, and results
• Play a key role in developing our people value proposition and infuse employer brand in all candidate touchpoints
• Lead, analyze and provide insights on recruitment marketing metrics across all channels
• Collaborate cross-functionally and build strong internal and external partnerships
• Create strong partnerships within the business: TA Recruiting team, HR Business Partners, Social & Creative teams
• Manage external vendor relationships and contracts to keep a pulse on active marketing campaigns and understand current business trends that could affect strategies
Job description
You know how to drive a compelling brand. You know how to engage people and social marketing is your thing. You also don’t mind some operations work needed to support the platforms. From employment branding and recruitment marketing to candidate engagement, you will own it for Graphic Packaging across corporate, mills & plants, early career and diversity recruitment. You are a master of creating high-impact demand generation programs to grow a talent network, and as our Recruitment Marketing Manager, Talent Acquisition, you will drive compelling and impactful recruitment marketing strategies.
And data? You love it and use it to learn, adapt, and shift direction as needed. If you are a roll up your sleeves, make it happen, kind of contributor who wants a strong and supported team environment then we want to hear from you.
This is a flexible remote or hybrid role (hybrid is a mix of days in the office and remote
Atlanta GA USA