About the opportunity
Canadawide Sports is currently seeking a dynamic Digital Marketing Specialist to join the marketing team to support their owned and licensed brands. The Digital Marketing Specialist will be responsible for managing paid advertising campaigns, email marketing, websites, and social media channels to enhance our brand visibility, grow engagement and drive sales. Reporting directly to the Director of Marketing, this presents an exciting opportunity for a motivated individual to make a significant impact in a fast-paced and collaborative environment.
This role is based in St. George, ON, Canada.
Responsibilities
• Develop and execute paid advertising campaigns across various platforms such as Google Ads, Amazon Ads, Facebook Ads, and LinkedIn Ads to increase brand awareness, generate leads, and drive conversions.
• Oversee the creation and curation of compelling and relevant content, including blog posts, videos, email campaigns, and social media content.
• Manage... and grow our social media presence across platforms like Facebook, Instagram, TikTok, and LinkedIn by creating and publishing engaging content, including posts, stories, and videos.
• Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries and feedback.
• Collaborate with the marketing team to create an Omnichannel experience by ensuring that all digital touchpoints support and enhance our Brands’ positioning, delivering a consistent experience both on- and offline.
• Work with the marketing and sales team to design and implement email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns, to nurture leads and engage existing customers.
• Segment email lists based on customer demographics, behaviours, and preferences to deliver personalized and relevant content.
• Create and execute email marketing campaigns, including audience segmentation, content creation, A/B testing, and ongoing audience engagement.
• Monitor performance using analytics tools to identify trends and insights and make data-driven recommendations for future campaigns and initiatives. Prepare reports, dashboards, and presentations to demonstrate results, analyze outcomes and show a positive return-on-investment from digital channels.
• Stay up-to-date with the latest trends and best practices in digital marketing, paid advertising, email marketing, and social media management.
• Collaborate with cross-functional teams, including Marketing, Sales, and Creative, to align digital marketing efforts with overall business goals and objectives.
Qualifications
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on paid advertising, including SEO, SEM, PPC, CRO, email marketing, and social media management.
• Proficiency in using advertising platforms such as Google Ads, Amazon Ads, Meta Ads Manager, Shopify, Hootsuite, Monday.com and Klaviyo.
• Up to date with current AI trends and how to use various tools to optimize workflow and results.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Results-driven mindset and the ability to meet deadlines.
• Ability to work independently and in a fast-paced, dynamic environment.
• Experience or strong knowledge of racquet sports and/or hockey.
About Canadawide Sports
Canadawide Sports is a leading sporting goods company with an active portfolio of brands rich in Canadian heritage and authenticity, including HockeyShot, Black Knight, and Road Warrior. In addition to these brands, we own, license and distribute top sporting goods brands to all major and independent retailers in Canada and ecommerce platforms across Canada and the US.
The company’s valuable retail relationships, complemented by its efficient warehouse operations, fulfillment services, and effective marketing capabilities have resulted in becoming the distributor-of-choice for internationally branded products aiming for the best penetration of the unique Canadian marketplace.
As an employee-owned company, every team member at Canadawide Sports has a stake in the company and shares in its success, fostering a collaborative and inclusive work environment where dedication and innovation are celebrated collectively.
Benefits
• Employee Ownership: Every employee is a stakeholder in our success and will share in the company's growth.
• Annual Profit Sharing: We believe in recognizing and rewarding our team's hard work and dedication.
• Competitive Wage: We offer a competitive compensation package to attract and retain top talent.
• Health Benefits: Enjoy coverage for prescription drugs, dental care, and travel insurance.
• Employee Assistance Program: We care about your well-being and provide access to support services.
• Company Events: Join us for engaging and fun-filled events that foster a strong team spirit.
• Casual Dress: Embrace a relaxed and comfortable work environment that encourages creativity.
• Employee Discount: Take advantage of exclusive discounts on our exceptional range of products
Brant ON