Responsibilities
• Make questionnaires, focus groups and Translate business objectives into research steps
• Work cross-functionally to build relevant primary research collection tools for customers
• Identify and collect relevant data points
• Construct and maintain a central database for recording market data.
• Consistently exercise independent judgement and discretion in research matters
• Deploy statistical modeling techniques to analyze data and forecast future trends
• Manage external research vendors
• Interact with internal and external stakeholders
• Work on proposals as well as deliver work
Requirements
• Bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing
• 2-5 years of direct experience within similar roles
• Work experience in market research firms like Kantar, Nielsen, GFK, GLG, and so on, or in Insights /Strategy department team of a digital platform or CPG player
• Experience in looking at data, making sense of it to... generate insights
• Experience in making questionnaires/discussion guides or having them made
• Experience working with cross functional, cross-country teams, dealing with clients in changing briefs/ evolving briefs.
• Good quantitative and qualitative skills
• Good ppt and presentation skills, able to build a storyline
• Generate compelling insights (not information)
• Team player
• Knowledge of expert interviewing, FGD, and moderation techniques
• Knowledge of statistical tools/analysis
Licence No: 12C6060
Singapore