• Product Marketing Executive Jakarta
  • Traveloka in Jakarta, , Indonesia
  • jobs
  • 3 weeks ago

jobs description

Campaign management
- Ensure campaigns are executed excellently - solid stories that are relevant to customers, the campaign is monitored for its performance and smartly optimized
- Accountability in ensuring Holiday Stays campaigns are well documented and its results are shared with various stakeholders in the spirit of continuous improvement

Traffic & Conversion Rate Optimization
- Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators
- Identify conversion rate optimization opportunities for Holiday Stays business and also per owned media channel
- Provide customer advocacy and identify customer experience and journey improvement opportunities

Customer Development
- Identifying customer segmentation and behavior to determine market targeting and positioning.
- Collaborate with the CRM/CLM team in identifying customer's milestone path and opportunities for increasing CLV through loyalty programs and CRM... campaigns.
- Identify product marketing system enablement to leverage business growth.
- Provide customer advocacy and identify customer experience improvement opportunities.
- Manage and execute offer management for promotions that are suitable and balance with business objectives
• *Qualifications**:

- Bachelor's degree in Marketing, Business Management, Mathematics, Engineering, or other relevant majors. Bachelor's degree from a reputable university.
- Fresh Graduate are welcome
- Passion in data-driven marketing, and business growth
- Good analytical, problem-solving skills, and creative thinking
- Proficiency in calculation spreadsheet (Excel, Google Sheet)
- Self-driven, love challenges, have an entrepreneurial spirit and get things done
- Excellent communication, passion, dedication, and energy
- Strong sense of ownership and accountability, with good attention to details
- Good interpersonal skills and ability to work well in a rapidly changing environment
- Ability to work well in a fast-paced environment, and high willingness to learn
Jakarta Indonesia


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