• Senior Director, Data Activation & Audience Intelligence New York
  • Hearst Magazines in New York, NY, United States
  • jobs
  • 3 weeks ago

jobs description

Why Hearst Magazines

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone...

But we’re more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social – with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact

Hearst Magazines is looking for a Senior Director, Data Activation & Audience Intelligence to lead the data strategy and execution for our digital publishing business. This role will be responsible for developing and implementing strategies that transform raw data into actionable insights, enhancing advertising personalization, pre-sales insights using 1P data assets and empowering data-driven approaches to complex challenges with teams form editorial, product, engineering, marketing, and sales. This person must have a passion for data and insights to optimize audiences, improve advertising performance and ultimately drive revenue growth. This role will also help oversee the data governance, compliance, and privacy policies and practices for our digital business
New York NY USA


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