• Brand Director, New Revenue Streams Hapeville
  • Coca-Cola in Hapeville, GA, Georgia
  • jobs
  • 3 weeks ago

jobs description

We're seeking a seasoned Brand Director - New Revenue Streams to join our team at The Coca-Cola Company. The Brand Director will be responsible for all marketing and general management activities to build respective brands. Candidate should have a blend of experiences and skills across Marketing, Commercialization, Financial Management and Operations and should thrive on teamwork and know how to... champion a brand and motivate both internal and external partners. If you have a thirst for innovation and want to be a part of a leader in the beverage industry, then this position may be a fit for you.

Focus, Scope, & Impact:
• Leads development of annual and multi-year brand growth strategies and business plans for a brand (or portfolio of brands) with $500MM - $1.0 B in net revenue in order to deliver against overall brand vision and business objectives in North America OU
• Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
• Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
• Provides direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths
• Role provides regional leadership for brand(s) working closely with global category leads



10 or more years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal. Bachelor's degree required, MBA preferred.

Work Focus

Ability to develop and articulate multi-year strategic plan and annual business plan for the brand/brands within his/her portfolio within the NAOU. Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.

Communication Focus
• Role frequently leads communications with both internal (e.g. global brand, Commercial, Supply Chain & Technical, Zone customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners
• Interactions include sharing relevant information on brand(s) business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes
• Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives

• Development and communication of brand vision, inclusive of 'what it takes' to achieve
• Ability to translate vision/strategy through development of annual brand business plans along with corresponding resource requirements
• Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership
• Excellent oral and written communication skills with ability to tailor communications to audience
• Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications

Broad Expertise (Good to Have)
• System operations within NAOU (Bottlers, customers, routes-to-market)
• Experience developing and launching step-change innovations
Hapeville GA USA


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