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  • 3 weeks ago

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You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world. Job Description: Job description (heading) / Description du poste (titre) The Director, Marketing Performance is key position in Asia’s Client Experience & Marketing team, requiring an experienced professional who has extensive knowledge of Campaign Planning, Traditional Media, Digital Marketing and Media Performance Optimization. Based in Hong Kong SAR, this role is responsible for shaping and elevating Sun... Life’s campaign performance, optimizing our marketing activity across traditional and digital channels to drive better return on marketing investment, and ensure that our marketing efforts directly contribute to business growth across Asia. Preferred skills (heading) / Compétences particulières (titre) Knowledge in campaign management, strategic advertising/ media performance Extensive experience reviewing media performance data and developing insights Strong relationship building and influencing skills, able to take a regional approach and influence across various levels of an organization Understanding the use and application of key metrics relevant to the role; utilizing data and analytics, drawing insights and creating compelling business reports Campaign management across Google Adwords, Bing, Facebook Business Manager and Data Management Platforms; creating and leading Brand and Product Marketing, Lead Gen and Demand Gen programs Understanding CRMs, database segmentation strategies and marketing technologies; leveraging First-Party, Second-Party and Third-Party Data for marketing campaigns. Experience with Data Management Platforms is useful, but not essential Running A/B Testing and Conversion Rate Optimization Programs Digital Marketing strategy leadership, best practices, project delivery and management, and people leadership Comfortable with both quantitative and qualitative data, as well as textual and visual information design Deep understanding of Digital, Insurance, financial services will be important and essential Paid Digital Advertising (SEM, Programmatic, Display, Social Advertising, Aggregators, Affiliates) including managing marketing P&L, evaluating results, creating performance-driven strategies, to the implementation of programs, and continuous optimization of initiatives. Organic / SEO and its interrelation to Paid Lead management, CRM systems, and lead scoring Digital strategy and execution Digital Media agency management Digital ROI including CPC, CPQ, CPL, CPA, and ROAS Qualifications (heading) / Compétences (titre) University graduate or above, in any type of relevant discipline with the requisite professional experience and expertise in similar roles and enterprise context Extensive experience presenting findings to internal and/or external stakeholders and providing strategic recommendations. Experience in a transformation context, and with past regional responsibility and leadership Success in working across cultural, geographical, and political lines Experience in Asia and working in a regional role. Good understanding of the market diversity between Asia markets and able to work with teams with cultural diversity Agile marketing knowledge or agile methodologies is useful Prior experience in Insurance or Financial Services industry Responsibilities (heading) / Responsabilités (titre) Lead the advancement of the media and campaign planning discipline Deliver the paid digital marketing strategy for Asia Manage Martech strategy, implementation, usage, and charging model across Asia Develop and manage Sun Life’s digital lead management system Job Category: Marketing Posting End Date: 04/04/2024 Shine together At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed. Make life brighter We’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world. Shape the future With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities. Join us. Together, we can make the future brighter. Join a top employer for a brighter future. Visit Sun Life Careers
Hong Kong


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