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  • 4 weeks ago

jobs description

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Each of our five operating divisions has a distinct focus:

Informa Connect aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.

Informa Intelligence provides specialist digital information and data products, consultancy and research services to over 25,000 business worldwide, helping companies make better informed... decisions and gain competitive edge.

Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

Informa Tech aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.

Taylor & Francis commissions, curates, produces and publishes scholarly research and reference-led content in specialist subject areas, advancing research and enabling knowledge to be discovered and shared.

Our sixth division is Global Support, which provides shared, efficient business services and function-specific expertise to each of Informa's operating divisions.

Job Description

Job Title: Marketing Manager - IMHX Trade Show

Location of Event: NEC, Birmingham, UK

Reporting to: Senior Marketing Manager (SMM)

About Us:

Embark on a unique opportunity to contribute to the success of the International Materials Handling Exhibition (IMHX) – the premier B2B logistics industry trade show, scheduled to take place from the 9-11 September 2025 at NEC in Birmingham.

We're seeking a Temporary Marketing Manager to collaborate closely with the Senior Marketing Manager who is responsible for the event. Additionally, the successful applicant will receive executive support on the digital marketing side.

Key Responsibilities:

1. Campaign Delivery:
• Assist in developing and then executing the event’s 'Time & Action' (T&A) plan for the rest of 2024, aligning with campaign objectives and budgetary constraints
• Implement measures in-line with the SMM that enable the campaign’s performance to be optimised in terms of brand messaging, reach and engagement
• Keep up-to-date with current digital trends and incorporate new ideas and customer insights into campaigns

2. Collateral Production:
• Collaborate with external agencies and freelancers to create appealing sales brochures, flyers, and other on-brand assets
• Contribute creative ideas to infuse freshness into IMHX’s branding, differentiating it from traditional event marketing styles

3. Email Marketing:
• Implement and manage email and newsletter campaigns outlined within the T&A plan
• Foster a ‘Test-and-learn’ mindset, constantly analysing and optimising campaigns
• Measure and report on campaign performance to key internal and external stakeholders

4. Digital Marketing Campaign Support:
• Collaborate with our external agency partner and receive executive support to deliver a cohesive digital marketing campaign aligned with goals and within budgetary constraints

5. Social Media:
• Create engaging social media content to keep IMHX followers and key influencers informed about show developments, helping drive engagement, new audiences and conversions
• Drive the growth of our social media audiences vs our competitors

6. Website Optimisation Support:
• Maintain the show website with up-to-date information for both exhibitor and visitor prospect audiences
• Implement regular testing and traffic conversion strategies that demonstrate continual improvements

7. Partnership Marketing Assistance:
• Work with media partners, industry associations and exhibitors to maximise our marketing's reach, ensuring deliverables are executed in a timely fashion
• Keep partners informed of the latest show updates and monitor subsequent marketing performance (With in-person meetings across the UK occasionally being required)

8. Content Marketing Support:
• Devise top-of-funnel tactics and content ideas to help attract new audience prospects to engage with the IMHX brand
• Create and drive engagement with new articles, press releases, videos and white papers, maintaining IMHX’s tone-of-voice at all times

9. PR Collaboration:
• Implement both in-house PR efforts and contribute to partnerships with external agencies for impactful PR and content marketing campaigns

Qualifications

Qualifications and Experience:
• Proven experience in B2B event marketing
• Marketing experience across search, display, social and email channels
• Ability to quickly identify key insights which can then be used to help the IMHX brand evolve
• Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
• Strong project management and organisational skills
• Demonstrate success in collaborating with external agencies and partners
• Strong communication skills – written, verbal and presentation

Join us in making IMHX 2025 an exceptional experience for the logistics industry!

Additional Information

Who are we?

We are proud to be recognised as one of the UK’s Top 50 Best Places to Work in the Glassdoor Employees’ Choice Awards 2024.

Our marketing team is a diverse and welcoming group. We love marketing and we are constantly testing, developing and innovating in our approach.

You’ll be joining a fun and inclusive team who are eager to learn and constantly improve what we do.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

What’s in it for you?

· You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays

· Balanced working, flexible working hours

· Volunteering days

· Season ticket loan

· Cycle2work

· Eye care vouchers

· Childcare vouchers

· Healthy Lifestyle subsidy/ Mental well-being support

· Money purchased pension scheme & life assurance

· Share Match Scheme, Informa's colleagues Share incentive plan matches every share purchased with two free shares

· Learning & Development - Our Learning team supports year-round development with face-to-face training, access to Linked-in Learning.

· Long term career development opportunities

· All Informa Colleague run networks for Diversity and Inclusion

· Inspired Sustainable Development at the very core of our business

· Ability to contribute towards socially responsible and sustainable events

· LGBTQIA+ Colleagues and Allies Network

· Visible & invisible disabilities and conditions Network

· Ethnic minorities and multiculturalism Network
London UK

salary-criteria

Apply - Marketing Manager 9 month FTC London